Blog - Puris Consulting

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Experience Is Not About a Place or Event, but About Mindset

I’ve had lots of “good” experiences in my life. Unfortunately, I’ve had “bad” experiences,...

Stand Your Ground: 3 Ways to Establish Boundaries in the Workplace

My life is awfully “hard” and complicated when I don’t set good boundaries with...

Why Branding in the Music Industry Isn’t Just Making Music

Most artists are in the “business” because they love to make music. This makes...

The Missed Facts About Rebranding A Company & How to Avoid A Pitfall

Over the years I’ve noticed that most businesses and companies discuss rebranding their businesses...

3 Ways Respect in the Workplace Benefits More Than Just the Staff

Recently someone on one of the boards I run said to me that they...

Building Self-Confidence to Overcome More Than Just Stage Fright

Being an immigrant who gotten beaten up as a kid for being different doesn’t...

Transforming Your Brand: Setting Goals for Your Business

I’ve been through many changes in my life. I changed homelands, changed jobs, changed...

The Do’s & Don’ts of Networking in the Music Industry

When I lived and practiced law in Washington, DC, I hardly knew what the...

Expanding Your Brand: Creating a Self-Development Plan to Grow

I remember when I was a junior lawyer starting out in my career. I...

Aligning Your Staff For Success With A Professional Development Plan

In business, I’ve found that employers are much quicker to give negative feedback to...

Katy G TV – Episode 12 (Direct vs. Brash)

How brash are you? What’s the difference between being direct and brash? How well...

Balancing Staff Happiness & Company Goals With Organizational Control

When we think of company goals, we rarely stop and tie the concept with...

Finding ways to Build Influence as an Artist and Grow Your Brand

Music is meant to move people to action, so they can be better versions...

Managing the Unmanageable: Keep Your Staff on Track During Hard Times

So often in leadership, managing our employees seem unmanageable. I remember practicing law all...

The Importance of Setting Boundaries at Work to Keep Wellbeing

Sometimes the topic of setting boundaries gets so old. We could all set better...

Gearing Up to Sell Your Business: How to Retain Staff During a Sale Process

Every organization deals with change as they grow. It’s inevitable and necessary. We all...

Katy G TV – Episode 11 (Imagination)

Did you use your imagination as a kid? How often do you use your...

Three Reasons Boosting Morale in the Workplace Will Keep Your Staff Engaged

I was at Costco in line to pump gas the other day.  While I...

Building Confidence in Your Employees by Creating Safety in Teams

I remember so many times in my practice as a securities lawyer where I...

Marianne Williamson 2020: “Harnessing Love Inside Us for Political Purpose”

It’s official. Marianne Williamson is running for President. I find it very exciting because...

Using Leadership Development to Promote Better Employee Engagement

When I was a lawyer in corporate America, life became a slog. Looking back...

Marketing in the Music Industry: 3 Challenges You Will Face in 2019 & How to Overcome Them

Over the holidays, my husband was trying to figure out what gift to buy...

Coping With Stress: 3 Tricks to Managing Stress at Work

Hello 2019! While I find the notion of a new year so exciting, I...

Katy G TV – Episode 10 (Respond vs. React)

How often do you react versus responding? What does that say about how we...

Getting Your Staff on Board: Why Company Branding Internally Is Just as Important as It Is to the Public

I often get asked regarding branding internally and externally. Clients seem confused. After all,...

What to Do When Motivation Stunts Your Productivity and Brand

I often teach about my research regarding the correlation between our stress and self-confidence....

Women Give San Diego’s December Update Featuring Katy Goshtasbi

Katy is honored to be the featured member of Women Give San Diego (WGSD)....

5 Tips for Getting Your Foot in the Door When Moving Up the Corporate Ladder

When I was working my way up and through the corporate ladder as a...

3 Examples of Innovation in Business & How They Impacted Day to Day Tasks

When I think of innovation, I don’t think of innovation in the way most...

Katy G TV – Episode 9 (Adaptability)

How adaptable are you personally and professionally? One of my favorite words is “nimble”....

Record Contracts: Maintaining Creative Control in the Music Industry

When I was a securities lawyer I remember how hard it was to stay...

Employee Competency: Evaluate Your Staff for Strengths With a Measurable Growth Plan

When I was a kid and wanted to learn how to play the clarinet,...

The Road to Success: How To Overcome Your Professional Rut and Get Promoted

Trends in society signal to me problems we are developing. As a researcher, I...

How to Identify Your Natural Talents and Find Your Place in the Music Scene

I often think about what it must feel like to be a musician. The...

Katy’s Journey Journal – How Being in Prison Freed Me

I belong to a fantastic national organization out to make America the best it...

How to Earn Respect: Why People Don’t Take You Seriously

I operate in a lot of different circles in my life, personally and professionally....

3 Reasons Why Most Musicians Don’t Make It in the Music Industry

The other day, I had a lot on my plate. I woke up with...

Katy’s Journey Journal – Support and Your Brand

My latest personal journey has been on the topic of being grateful for all...

The Importance of Understanding Your Audience for Stronger Communication

When I first started my second career a decade ago, it was because it...

3 Tips on How to Make Employees Feel Valued and Want to Work Harder

I remember the days when I was in my last legal job in-house at...

How to Create a Successful Brand as an Up and Coming Musician

For an entire year, I interviewed up and coming musicians of all kinds. The...

Want to Increase Profits? 3 Ways to Increase Employee Productivity Today

I remember when I was a practicing lawyer in corporate America. It seems we...

How to Boost Self-Confidence and Find Value In Yourself

There are days when I just don’t want to talk to people that much....

Daily Inspiration: Mahatma Gandhi

I love this quote by Gandhi. I think it really speaks to the essence...

Business Growth Strategies: How to Maintain Balance When Business Is Booming

When business is bad, business is bad. However, when business is good then it...

Katy G TV – Episode 5

Enjoy episode 5 of the Katy Goshtasbi TV show

Tailoring Your Natural Talents for Success as a Music Artist

For some reason, music artists often don’t think this concept applies to them because...

Katy’s Journey Journal – Emotions and Control

In these blog posts, I like to document, share and unravel my own personal...

Get Your Staff to Take You Seriously — How Great Leaders Inspire Action

A client of mine quit her job the other week. She loved the type...

3 Employee Engagement Ideas That Drive Growth and Company Culture

Here are 3 employee engagement ideas that will drive growth and culture at your...

Katy G TV – Episode 4

Enjoy episode 4 of the Katy Goshtasbi TV show

How to Become a Professional Musician Without Being a Sell-out

A few months ago an up and coming artist and I reconnected after many...

Katy’s Journey Journal – Adaptability Is the Name of the Game

I had the honor of being the keynote speaker last week at a conference...

Katy G TV – Episode 3

Enjoy episode 3 of the Katy Goshtasbi TV show

What Makes a Good Leader? How to Get Employees to Respect Your Business Goals

I think about what makes a good leader all the time- not just for...

Daily Inspiration: Making Money

Hi my friends! Here’s a little dose of daily inspiration to kick off this...

Why Bad Workplace Environments Can’t Improve Without Changing Organizational Culture

I remember when I took my last official job as a lawyer.  I was...

How to Get Signed to a Record Label: 3 Things to Know Before You Sign the Dotted Line

I got into working with musicians on their brands because I love music.  I...

Is Your Company In A Tailspin? Why Your Brand Communication Could Be the Problem.

I was driving the other day and passed a billboard advertising for a company. ...

THE FREEDOM TO RESPOND INSTEAD OF REACT

I fly regularly.  Most of my experiences on airplanes with other passengers are non-eventful. ...

Managing Growth and Change by Managing Diversity and MultiGenerational Issues at Work

In any organization, law firm, government entity or non-profit, growth should be the number...

Katy G TV – Episode 2

Enjoy episode 2 of the Katy Goshtasbi TV show

Katy G TV – Episode 1

Enjoy episode 1 of the Katy Goshtasbi TV show

Great Brands In Action Series: Tom Jackson Interview

I recently had the pleasure of interviewing Tom Jackson, renowned live music producer, in...

Top 3 Branding Tips For Introverts

So many of us are self-proclaimed “introverts”. I have no judgments on introverts or...

Setting Our Own Brand Value and Self Worth

Just the other day I was on an airplane again. I fly all the...

Brand Booster: “Allow” Instead of “Force”, “Achieve” or “Earn”

Just the other day I was forcing an issue with my husband. We were...

TOP 3 COMPANY EMPLOYEE BRANDING PROBLEMS THAT COME WITH INTERNAL COMPANY CHANGES

Within organizations the one thing you can count on is change. Change is inevitable....

Top 3 Marketing Mistakes Mid-Level Attorney/Partners Make

When I graduated from law school in 1997, jobs were plenty.  I was so...

#1 WAY TO AVOID YOUR BRAND FAILURE IN 2016: INTENTION VS EXPECTATION

My life has gotten way easier over the last several years. In particular, my...

Do You Hygge’ and Does It Make You A Happier Brand?

About two weeks ago San Diego went through a nasty heat wave. The high...

Dealing With Change: Impact On Your Brand

As humans, we are not very good with change.  Of course, we all know...

Brand Attraction: How “Attractive” Is Your Brand?

Have you ever had those days when you felt less-than attractive? You know what...

Top 3 Tips To Move People To Buy Your Brand

As the statistic goes, 78% of everything we buy is based on how we...

Do You Do Too Much? Making Your Brand of Nothing Mean Everything.

I recently took to reading the Tao Te Ching. It is known worldwide as The...

Personal Branding Case Study: Adam Lambert

I recently attended a concert by Adam Lambert. For those of you who need...

Calm, Measured Demeanor- Is This You?

Oftentimes the biggest challenge we face with our personal brands is our inability to...

What NOT To Do During An Interview Or A Sales Pitch- tip #1

Here at Puris Image, we work with businesses and their employees on developing their...

How Do You Perceive Yourself?

We are often preaching the personal branding concept that “perception is reality”. What we...

Do You Have “CEO Syndrome”?

We get to work with many brilliant and fabulous CEOs here at Puris Image. ...

Self-Confidence & Leadership

I ended the last blog post with the notion of self-confidence. Specifically that people...