Transforming Your Brand: Setting Goals for Your Business
Transforming Your Brand: Setting Goals for Your Business

Written by Katy Goshtasbi

Posted on: April 12, 2019

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Setting Goals for Your Business, woman writing down some notes with two computer next to her

I’ve been through many changes in my life. I changed homelands, changed jobs, changed cities in which I lived several times, and I changed careers. I define “change” as an event. All of these changes were events in my life. However, one event was bigger than a change- it was truly transformative in that this particular event caused me to grow, evolve and be better. This transformation was when I changed careers twelve years ago, requiring me to set new goals and shift my perspective on life. Let’s discuss transforming your brand by setting business goals.

The challenge most of my clients have is based on time. They are such busy professionals and employers and leaders that they have no time to set any goals. Without a goal, you can’t have a focal point on which to put your attention. The end result is no growth because you are treading water and in paralysis.

Sound harsh and dramatic?

It’s not meant to be. People who know me also know that I’m very pragmatic and direct.

Bottom line is that if you want to grow your business, career, staff and/or any aspect of your professional life using the brand you exude, you must transform your brand with focused and intentional branding goals.


Do you really want it? First, you have to WANT to transform and achieve the end results discussed above. No amount of time and money will be worthwhile if you really aren’t willing to go through a transformation. Stop and take an honest assessment. If you can’t be honest with yourself, we’ve got a lot more work to do than you think and that’s ok. Just good to know up front.

Will you take the time? The only way I know to transform your brand with business goals is to sit down and take time to focus on the task at hand. If you are “too busy”, then you can’t get results. End of story. Stop and ask yourself, why are you too busy? Isn’t this the most important goal you could have on your list?

Take the time. If you answered “yes” to the two questions above, then the next step becomes actually carving out just 10 minutes a day to really make a difference. What do you do in those 10 minutes? Sit still, put a blank sheet of paper in front of you and imagine your professional life in a year. You have a magic wand in your hand. Wave the wand. What do you want? Write it down, look at it and leave it. Come back in a day and look at it again for 10 minutes. Change what needs to change. Repeat.

Simple? Easy?

The material I teach is foundational, not simplistic. Foundational means you are having the courage and are willing to invest in yourself as a professional.

I believe you’re worth it. I hope you do, too.

Want more tips and support? Check out my podcast and video series, or download my branding guide below.

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