Branding Corner

Branding Corner

Top 3 Tips To Self-Heal Your Brand

As published in ThriveGlobal   In an age when nothing feels like it is in your control, take heart. There is one thing that...

Branding Corner

The Missed Facts About Rebranding A Company & How to Avoid A Pitfall

Over the years I’ve noticed that most businesses and companies discuss rebranding their businesses in a very particular way that doesn’t work for me....

Branding Corner

3 Ways Respect in the Workplace Benefits More Than Just the Staff

Recently someone on one of the boards I run said to me that they were sorry they had failed as a board member. I...

Branding Corner

Expanding Your Brand: Creating a Self-Development Plan to Grow

I remember when I was a junior lawyer starting out in my career. I would often find myself excited at the prospect of growing...

Branding Corner

Three Reasons Boosting Morale in the Workplace Will Keep Your Staff Engaged

I was at Costco in line to pump gas the other day.  While I was sitting in my car waiting to pull up to...

Branding Corner

Using Leadership Development to Promote Better Employee Engagement

When I was a lawyer in corporate America, life became a slog. Looking back now, all I ever wanted was for my boss(es) to...

Branding Corner

Getting Your Staff on Board: Why Company Branding Internally Is Just as Important as It Is to the Public

I often get asked regarding branding internally and externally. Clients seem confused. After all, traditional marketing companies for years have been designing logos, websites,...

Branding Corner

The Road to Success: How To Overcome Your Professional Rut and Get Promoted

Trends in society signal to me problems we are developing. As a researcher, I take these trends very seriously. Why? Because it impacts my...

Branding Corner

How to Earn Respect: Why People Don’t Take You Seriously

I operate in a lot of different circles in my life, personally and professionally. In my professional career as a securities lawyer most of...

Branding Corner

Women in Cryptocurrency: Three Brand Strategy Tips That Will Make You Be Seen, Heard, and Listened To

I’m a huge fan and follower of all that has been going on in the Cryptocurrency space. I’m also lucky to have a close...