Branding Corner

Branding Corner

The Missed Facts About Rebranding A Company & How to Avoid A Pitfall

Over the years I’ve noticed that most businesses and companies discuss rebranding their businesses in a very particular way that doesn’t work for me....

Branding Corner

3 Ways Respect in the Workplace Benefits More Than Just the Staff

Recently someone on one of the boards I run said to me that they were sorry they had failed as a board member. I...

Branding Corner

Expanding Your Brand: Creating a Self-Development Plan to Grow

I remember when I was a junior lawyer starting out in my career. I would often find myself excited at the prospect of growing...

Branding Corner

Three Reasons Boosting Morale in the Workplace Will Keep Your Staff Engaged

I was at Costco in line to pump gas the other day.  While I was sitting in my car waiting to pull up to...

Branding Corner

Using Leadership Development to Promote Better Employee Engagement

When I was a lawyer in corporate America, life became a slog. Looking back now, all I ever wanted was for my boss(es) to...

Branding Corner

Getting Your Staff on Board: Why Company Branding Internally Is Just as Important as It Is to the Public

I often get asked regarding branding internally and externally. Clients seem confused. After all, traditional marketing companies for years have been designing logos, websites,...

Branding Corner

The Road to Success: How To Overcome Your Professional Rut and Get Promoted

Trends in society signal to me problems we are developing. As a researcher, I take these trends very seriously. Why? Because it impacts my...

Branding Corner

How to Earn Respect: Why People Don’t Take You Seriously

I operate in a lot of different circles in my life, personally and professionally. In my professional career as a securities lawyer most of...

Branding Corner

Women in Cryptocurrency: Three Brand Strategy Tips That Will Make You Be Seen, Heard, and Listened To

I’m a huge fan and follower of all that has been going on in the Cryptocurrency space. I’m also lucky to have a close...

Branding Corner

The Importance of Understanding Your Audience for Stronger Communication

When I first started my second career a decade ago, it was because it was so important to me to be of service to...