Branding Corner
Using Leadership Development to Promote Better Employee Engagement
When I was a lawyer in corporate America, life became a slog. Looking back now, all I ever wanted was for my boss(es) to...
Getting Your Staff on Board: Why Company Branding Internally Is Just as Important as It Is to the Public
I often get asked regarding branding internally and externally. Clients seem confused. After all, traditional marketing companies for years have been designing logos, websites,...
The Road to Success: How To Overcome Your Professional Rut and Get Promoted
Trends in society signal to me problems we are developing. As a researcher, I take these trends very seriously. Why? Because it impacts my...
How to Earn Respect: Why People Don’t Take You Seriously
I operate in a lot of different circles in my life, personally and professionally. In my professional career as a securities lawyer most of...
Women in Cryptocurrency: Three Brand Strategy Tips That Will Make You Be Seen, Heard, and Listened To
I’m a huge fan and follower of all that has been going on in the Cryptocurrency space. I’m also lucky to have a close...
The Importance of Understanding Your Audience for Stronger Communication
When I first started my second career a decade ago, it was because it was so important to me to be of service to...
How to Boost Self-Confidence and Find Value In Yourself
There are days when I just don’t want to talk to people that much. Sometimes my hormones get the best of me and things...
Get Your Staff to Take You Seriously — How Great Leaders Inspire Action
A client of mine quit her job the other week. She loved the type of work she did and their client base. But the...
What Makes a Good Leader? How to Get Employees to Respect Your Business Goals
I think about what makes a good leader all the time- not just for my clients, but for myself. I’m getting ready to take...
Is Your Company In A Tailspin? Why Your Brand Communication Could Be the Problem.
I was driving the other day and passed a billboard advertising for a company. Not only did the words on the billboard not make...