Blog
Getting Your Staff on Board: Why Company Branding Internally Is Just as Important as It Is to the Public
I often get asked regarding branding internally and externally. Clients seem confused. After all, traditional marketing companies for years have been designing logos, websites,...
Women Give San Diego’s December Update Featuring Katy Goshtasbi
Katy is honored to be the featured member of Women Give San Diego (WGSD). A charitable giving circle, of which she was a founding...
5 Tips for Getting Your Foot in the Door When Moving Up the Corporate Ladder
When I was working my way up and through the corporate ladder as a securities lawyer, there was always talk about “strategies to move...
3 Examples of Innovation in Business & How They Impacted Day to Day Tasks
When I think of innovation, I don’t think of innovation in the way most people do. I think of innovation as people choosing to...
Record Contracts: Maintaining Creative Control in the Music Industry
When I was a securities lawyer I remember how hard it was to stay in control of my practice and my clients. Many days...
Employee Competency: Evaluate Your Staff for Strengths With a Measurable Growth Plan
When I was a kid and wanted to learn how to play the clarinet, I came up with a crude plan on how long...
The Road to Success: How To Overcome Your Professional Rut and Get Promoted
Trends in society signal to me problems we are developing. As a researcher, I take these trends very seriously. Why? Because it impacts my...
How to Identify Your Natural Talents and Find Your Place in the Music Scene
I often think about what it must feel like to be a musician. The frenzy of the music scene, the expectations, both self-made and...
Katy’s Journey Journal – How Being in Prison Freed Me
I belong to a fantastic national organization out to make America the best it can be. We are a couple hundred people, mostly successful...
How to Earn Respect: Why People Don’t Take You Seriously
I operate in a lot of different circles in my life, personally and professionally. In my professional career as a securities lawyer most of...