Blog

Blog

Role vs. Identity: Is This Clear Enough?

Identity versus confusion is a subject that comes up a lot in parenting circles. While the concept seems to go back to your childhood,...

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The Best Way to Uncover Your Personal Brand Using Personal Brand Examples

I was talking to a client the other day. Her father passed away in January 2021 two days after my mom died. We were...

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Out of Your Comfort Zone: Personal Branding Activities

When I first moved to the US, everything and everyone was scary! I was 6 years old and spoke no English. I was utterly...

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How Do I Succinctly & Clearly Tell Others What I do: Online and in-person?

You are good at what you do, and you want to help others. So, tell us what you do so I can remember you,...

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Christine McCarron Podcast #48 Interview with Katy Goshtasbi

What a pleasure it was to share my resources and experiences in branding with Christina and her audience. Christina is a realtor. There are...

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In House Warrior: Being True to the Lawyers Personal Brand with Katy Goshtasbi and Host Richard Levick

Richard Levick is a friend and colleague from my DC days. Listen to learn the importance of a lawyer’s personal brand and how it...

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Corporate Governance & Your Company Brand: Maximizing Shareholder Value While Cultivating the Whole Employee

At the heart of every effective company is a body that is independent and provides advice and experience to the CEO and the rest...

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Why Branding in the Music Industry Isn’t Just Making Music

Most artists are in the “business” because they love to make music. This makes complete sense to me. However, most of these same artists...

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The Missed Facts About Rebranding A Company & How to Avoid A Pitfall

Over the years I’ve noticed that most businesses and companies discuss rebranding their businesses in a very particular way that doesn’t work for me....

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3 Ways Respect in the Workplace Benefits More Than Just the Staff

Recently someone on one of the boards I run said to me that they were sorry they had failed as a board member. I...