Katy Goshtasbi, Author at Puris Consulting - Page 7 of 14
Balancing Staff Happiness & Company Goals With Organizational Control

Written by Katy Goshtasbi

Posted on: March 19, 2019

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Organizational Control, coworkers discussing goals

When we think of company goals, we rarely stop and tie the concept with the happiness of staff. What does one really have to do with the other? Overall corporate goals are more tied to revenue and production than employee happiness, right? Moreover, what would either have to do with control within the organization? Let’s talk about how to balance staff happiness and your company goals by using organizational control.

As the saying goes, “if mama ain’t happy, no one is happy”. Within your company, if your employees aren’t happy (ie, productive), then everything suffers. Employee productivity is a reflection of how motivated your employees are.

Employees who aren’t motivated can’t and won’t produce at any level. End of story. Motivation of your employees is directly about whether they see that their natural talents and strengths are a good match for their roles and if they are being utilized well.

That’s all about their individual brands. Studies show that for every new employee added to a company, the brand identity of each and every employee gets diluted. Employees start to lose their identity. As they lose their identity, they lose motivation and productivity. Uh oh….

Control
Here’s what happens often as a result. Management hunkers down and attempts to control the situation by controlling the employees: people get written up, processes are put into place to “track” and “measure” performance and people and attempts are made to teach people how to carry out job roles that aren’t a good fit for them.

Control vs Controlling
There’s a big difference between being in control versus being controlling. The latter is a reflection of NOT being in control. When someone is controlling, odds are high they are low in self-confidence, fearful and have no idea how to be in control or influential. As a result, their stress is driving them to choke any and all situations in an attempt to be in control.

On the opposite side, when leaders are in control of their business, employees and processes, no one feels controlled. Everyone knows their roles and responsibilities, and everyone has freedom to be productive because they are motivated.

What does this mean for you? Stop and consider:

• How productive are your staff? When was the last time you checked in on their motivation and morale?
• Does your organization/company goal include specific intention/mention of staff/employee productivity and motivation and brand identity? If not, why?
• How does organizational control measure up in your company? Ask your staff and find out.

Want more tips and support? Check out my podcast and video series, or download my branding guide below.

 

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Finding ways to Build Influence as an Artist and Grow Your Brand

Written by Katy Goshtasbi

Posted on: March 12, 2019

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Finding ways to Build Influence as an Artist and Grow Your Brand , music show audience showing love

Music is meant to move people to action, so they can be better versions of themselves and serve their purpose. That’s my belief and that is why I love working with artists on their own brand development to generate a “movement”. To move your fans into action, as an artist, you must grow your brand by finding ways to build influence.

Everyone wants to be influential in life. Why?

Because we want to feel like we matter and can assert power. This works as long as your motives and mindset are sound.

Control versus Controlling

Just being influential for the sake of feeling powerful as an artist isn’t good enough. I always say brands with integrity win. As an artist, your brand following, and movement, will grow if your audience feels you are authentic and have integrity.

How do you achieve this result?

The answer lies in the difference between an artist being “in control” versus being “controlling”.

Being “controlling” stems from our fears of not being wanted and loved. It manifests when we take control and essentially manipulate and force people to be subservient to us. The result is not a movement that’s sustainable. A movement that comes from fear cannot last because it is not naturally developed but forced.

Being “in control”, on the other hand, is exactly the opposite. To be in control, we don’t often have to “do” much. We just have to figure out who we are, own it and naturally spread this message outwards to our fans with integrity. We are not coming from fear, but affinity for our art and our audience. A movement that comes from you, as an artist, being “in control” grows at a healthy pace and is sustainable because it is organic and genuine.

What does this mean for you? Stop and consider:

• Why do you want to be an artist?

• How do you feel about your audience?

• What is your plan for building a movement and how can you do so by being “in control” of your brand?

• What is one step you can take to build your self-awareness around when you are being “in control” versus “controlling”?

Need more support? Download this guide.

 

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Here’s to your amazing brand,

Katy

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Managing the Unmanageable: Keep Your Staff on Track During Hard Times

Written by Katy Goshtasbi

Posted on: March 4, 2019

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Managing the Unmanageable, Image of people standing around

So often in leadership, managing our employees seem unmanageable. I remember practicing law all those years and often wincing at the thought of dealing with my direct reports. This was especially the case when there were difficult situations. After all, everything impacts “the brand”. Let’s discuss how to keep your staff on track during hard times.

First off, I’ve come to learn that our staff are not difficult to manage. We just show up as poor leaders and manager and that’s why we find staff so hard to manage and keep on track. So, our mind-set and mentality, as leaders, are the problem and also the solution/key.

If we choose to see differently, then our staff is no longer unmanageable-during hard or easy times. What does that mean?

I mean we need to do a reframe on what is so unmanageable and what we consider hard times. True, that in business (and in life) there will always be hard times- whether that’s economic or not. But what else leads to such “hard times”?

This question leads to choosing to see our staff as humans. What do I mean?

My experiences as a consultant in corporate America has proven that employers often do not want to choose to see their employees as humans who bring their human issues and challenges to work. It seems so much easier to just focus on “revenues”, “operational challenges” and “organizational charts”.

However, at the end of the day, employees cannot leave their humanity at home. We must bring all our baggage with us to work because we don’t know any different. This is what leads to hard times at work, from my decades of experience.

So, what’s an employer to do when employees bring their baggage to work with them and generate hard times for themselves and for their employer?

I’ve found the number one tool to keep your staff on track during the hard times is to focus on effective communication. Yuck, right?

I define effective communication in two parts:

  • Direct– to be effective, communication must be direct. Can you look your employees in the eye have a dialogue with them about being their best selves? It seems simple, yet it is not easy.
  • Kind– to be effective, communication must also be kind. Are you looking at your staff with compassion and understanding? Are you then directly communicating with them from this place of compassion and understanding?

If you find this content hard to stomach, you’re not alone. I get it. My only ask is that you be brave and stop and really evaluate your staff and leadership style. Be honest with yourself. I know you want to succeed and you want the best for your team- through the hard times and through the profitable times.

Need more support? Download this guide.

 

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I’m always here to discuss this topic with leadership. Feel free to email me to connect and dialogue. After all, every situation is different and deserves individual attention.

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The Importance of Setting Boundaries at Work to Keep Wellbeing

Written by Katy Goshtasbi

Posted on: February 25, 2019

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Setting Boundaries at Work

Sometimes the topic of setting boundaries gets so old. We could all set better boundaries and yet, what does that really look like and who cares? Well if you are sick of the topic, I’ve got news for you. The same boundaries have to apply at work. Let’s talk about the importance of setting boundaries at work for wellbeing and productivity.

As a consultant in companies wanting their employees to be more productive, we talk about this topic a lot. I mean A LOT!

Why?

You take yourself wherever you go- that includes work.

To be a productive employee, you first have to feel motivated in order to want to produce results. Motivation is a very real human endeavor. Part of wanting to be a good employee is wanting to show you are motivated and productive. However, there’s also a very real side of us that wants to be loved and wanted- at home or at work. Ten years of consulting with companies has proven this for sure.

The number one things employees tell me is that they want to be appreciated at work.

Translation: how can I make my employer happy with me?

Translation: employees start collapsing their boundaries at work in order to make their boss happy. This collapse of boundaries then causes the employee to grow resentful deep down inside. They either start taking their resentment out: a) at other employees they work with or b) they start taking it out at home with their families.

Neither one of these results of not setting effective boundaries at work is optimal. It all leads to us not being well. The signs can, and often do include, stress, anger, procrastination, paralysis (ie, missed deadlines, lateness, etc) and actual sickness.

So what does this mean for you?

If you are an employer:

• How often do you discuss the idea of healthy boundaries with your employees?

• Have you considered hiring an expert to train and consult with your employees? Employees are 85% more likely to open up to a third party consultant than to you or your HR department employees.

If you are an employee:

• How can you stay self-aware of your boundaries and when you collapse them?

• How often are you trying to make your boss happy versus make a difference at work and be of true service.

Need more tips? Download this guide and sign up for branding bootcamp.

 

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Here’s to effective boundaries and wellbeing at work,

Katy

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Gearing Up to Sell Your Business: How to Retain Staff During a Sale Process

Written by Katy Goshtasbi

Posted on: February 18, 2019

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Sell Your Business, people making a deal

Every organization deals with change as they grow. It’s inevitable and necessary. We all know this fact. If you’re not changing constantly, your not growing. Any size change impacts staff and productivity. What do you do to retain staff when changes are really big, like a sale of your company?

Change, of any size, is hard to take. This fact is true for us all as human beings. However, any change at work is even harder to take and manage as an employee.

Why?

Employees are not only having to navigate the change, as a human. They are also having the extra pressure of dealing with a change AND stress over job security. This makes them less productive because they are afraid. If they do not know what impact the change will have on them, then even worse. Instead of working, they sit and ruminate on what “this change will mean for me and my job?”.

When a company acquisition/sale is involved, the stakes are even higher for obvious reasons.

The number one tool you, as an employer, have at your disposal in order to retain your most important asset, your staff, is to communicate effectively with them during a sale. This may sound obvious and simple. Simple is not always easy.

In my work with organizations that are going to realignments, mergers, acquisitions, sales, etc. I develop a timeline of communication. This is not just about “when” to communicate.

It’s about “who” are you communicating with (ie, what is the employee’s individual brand and how do they each, and as a group, receive communication best). This takes time and energy to unearth. It’s at the crux of my work because if you don’t communicate in a way that your audience can digest, it’s the same as not communicating at all.

What does this mean for you? Consider:

 

• What is your communication technique with your staff?

• How do you communicate regularly with them?

• How personalized is your communication technique?

• How can you tell it works?

• What have you communicated to your staff about your company sale?

• Is it emotionally sound? Does it address their question and show you care?

Want more tips? Download this guide.

 

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Katy G TV – Episode 11 (Imagination)

Written by Katy Goshtasbi

Posted on: February 14, 2019

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Katy G TV - Episode 11 (Imagination)

Did you use your imagination as a kid? How often do you use your imagination, as an adult these days? Watch this latest episode to find out how using your imagination can build and support your brand, business, and career.

What’s your biggest challenge when it comes to your dream personal brand?

Email or call me and let’s connect and brainstorm:
katy@purisconsulting.com
949-274-6423

Want to kickstart your ideal and authentic brand-easily and for free:

https://purisconsulting.com/branding-made-easy/

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Three Reasons Boosting Morale in the Workplace Will Keep Your Staff Engaged

Written by Katy Goshtasbi

Posted on: February 12, 2019

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Boosting Morale in the Workplace, Co workers looking at a phone and smiling together

I was at Costco in line to pump gas the other day.  While I was sitting in my car waiting to pull up to the gas pump, I noticed a Costco employee.  His job was to take care of the gas station area. In particular, he was taking out the trash can next to the pumps and changing the trash liners.  Watching him change the trash can liners was a real moment of joy. I could tell he took pride in his job and duties. He did the task with such “ownership”- working with nimble precision and yet, with ease and grace and pure concentration.  I wanted to hop out and hire him!! He was engaged. He had the right mindset to be productive and “own” his job. How can every employer boost morale in the workplace to keep staff engaged?

In most every company I consult with, the leadership hire me to deal with the human capital challenges.  It’s so much easier for leadership to focus just on the substantive work of the company- look at KPIs, financials, strategic alliances, etc.  It’s so easy to overlook the best tool every organization, of any size, has- and that’s their employees.

If your employees do not “feel” supported morally as humans, they cannot be engaged and, thus, productive at work.  End of story.  You cannot end run this notion.  It’s the human condition. Here are 3 reasons why.  They may seem obvious. If so, ask yourself how you can ensure you are doing all you can to boost morale.

1. Greater sense of purpose

Often employees tell me they have NO idea what their “job duties” actually do for the company and its overall mission in the world.  If I don’t know why I come to work, then part of it is on me to figure out, as an employee. It is just as important for my employer to share their greater purpose/mission to guide my behavior and mindset and keep me engaged.

2. Focus

boosting morale at work will guide your staff to a greater focus.  If they can see the greater picture with you in #1 above, they can focus better. This guarantees they will stay engaged and thus, more productive.

3. Caring

boosting morale at work will let your employees know you care about them.  You may think a cash bonus will just as easily boost morale and show you care. Studies prove the opposite.  Every one of us, including you as the employer, wants to know someone cares about us. This is especially true if employees are going to be as productive as they can be for your business to succeed.

Back to my Costco story above and the high morale the employee at the gas station displayed.  I guess you can say it was all the “employee’s own constitution”. Maybe, maybe not. I guarantee somewhere along the way, someone at Costco had expressed to that gas station employee that he was cared for and that his focus and purpose in lining trash cans mattered to the overall mission of Costco.  

Want to learn how to boost morale at work?  Read this for more tips: 3 Ways to Increase Employee Productivity Today. Want more support on how to build your winning internal and external brand through an engaged employee pool?  Download this guide.

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Building Confidence in Your Employees by Creating Safety in Teams

Written by Katy Goshtasbi

Posted on: February 4, 2019

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Safety in Teams, man and women discussing in front of a computer

I remember so many times in my practice as a securities lawyer where I would sit in meetings with my supervising attorney and I was actually scared to speak up. What if I said the wrong thing? What if I sounded like an idiot? I was paralyzed with fear. The real question I should have asked myself, though, is “what if I am brilliant and can make a difference to the situation?”. That was then, this is now. I wish I knew then what I know now. Let’s talk about how you can build confidence in your employees by creating safety in your team.

Google’s famous research study, Project Aristotle, asked the question, “what makes a great team”? Their number one finding is that teams working together is very important. Most important to those contributing to a team is that they feel psychologically safe. Safety is very different for men and women. Here, we are not talking about physical safety, but rather, do you feel you can take a risk, speak up and be heard.

So, is the team dynamic building up your self-confidence or not?

So much of my research is based on the intersection of stress and self-confidence. Stress is the problem and impact of low self-confidence. Here’s a blog post about coping with stress at work.

As an employer, it is so easy to chastise employees for “getting it wrong” or not being as smart and fast as you. I know how hard this is. I am always monitoring myself with my employees. I mean, can’t they see what I see? No, not really.

That’s the beauty of diversity in the workforce: everyone is different, they bring their experiences to work, they think and process information differently and they deserve time to do it their way, within reason. Employers need self-awareness to catch themselves.

So what does this mean for you? Stop and consider:

• How are you cultivating a feeling of safety in your team?

• At meetings, do your employees truly feel like they are worthwhile enough to contribute? Do you manage the meetings in a way that EVERYONE can be heard? Gender plays a part here.

• Have you surveyed your employees anonymously to find out the truth? If not, why? The truth may hurt at first, but it is the first step to grow your team, revenues and productivity. If your employees have low self-confidence, odds are very high they are also not very productive.

For more support, download this guide.

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Marianne Williamson 2020: “Harnessing Love Inside Us for Political Purpose”

Written by Katy Goshtasbi

Posted on: January 29, 2019

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marianne williamson, Marianne2020.com

It’s official. Marianne Williamson is running for President. I find it very exciting because it is different. Sure, she ran for Congress several years ago and lost. But that was then and this is now. That was before the tough political climate we find ourselves in today. That was when she was a rookie. Now she has learned some great lessons. What hasn’t changed is Marianne’s passion to be of service through love.

As a former lobbyist, I’m always looking for a breath of fresh air in politics. Why? I want people to be number 1 in our country. As a long-time Course In Miracles student, I’m always looking for people who can spread the wisdom in non-traditional areas—like politics.

As Marianne said in her formal announcement last night, she has the ability to see in a deeper way beyond the surface of things. This ability comes from her father who taught her to, “Don’t just look, really see”.

Having met Marianne for the first time last week, speaking with her and sitting next to her as she spoke to our audience, I could feel her passion and purpose. So much so, it brought me to tears. As I looked out over the audience from the raised platform on which we were both sitting, I could see why others were moved to tears as well.

Marianne & Katy 2019

Last night Marianne spoke words of truth for me again. Marianne said, “cynicism is an excuse for not helping”. So true. How often do we sit on the sidelines and judge, but not move to action? Perhaps we are afraid of our own possibilities.

Marianne also eloquently stated that she sees “large groups of desperate people as a national security risk” because they are susceptible to being prey. Very true indeed, in my opinion.

Perhaps the most moving, though, was Marianne’s ask of us all to study the issues and learn about the history of our country so that we can all spend this year talking about things that matter.

Agreed, Marianne. We all have responsibility for our lives. We should all take action in educating ourselves and communicating peacefully because this great country belongs to all of us.

Thanks, Marianne, for making us think once again and for being so brave and putting your love on the line once again.

Learn more about Marianne 2020 by visiting:

https://www.marianne2020.com/

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Using Leadership Development to Promote Better Employee Engagement

Written by Katy Goshtasbi

Posted on: January 28, 2019

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Leadership Development, whiteboard with productivity on it

When I was a lawyer in corporate America, life became a slog. Looking back now, all I ever wanted was for my boss(es) to say something nice, to compliment me, to notice me and acknowledge my efforts. I know I would have been more engaged had any part of this happened for me. Leadership development is a very good tool to promote better employee engagement. Let’s discuss why.

From my expertise as a growth, change and brand consultant, every employee in any size business/organization could stand to be more productive. Why? Because they are not very engaged.

Employee engagement starts with the fundamental understanding of why each employee is doing what they are doing at work. If you don’t understand what your productivity does for the greater good and humanity (via your company), then why would anyone expect you to be motivated and productive? I write more on this topic in this blog post.

So, how can you, as the employer, promote better employee engagement?

I remember the day in 4th grade when I was asked to be a school crossing guard. My job was to stand there while the kids junior to me crossed the street from school in the afternoons. It was in that moment that I decided that I was a leader and that I had potential. I became all about safety and helping my junior classmates. In so many ways, that experience shaped and drove my level of engagement in my life and my productivity.

Leadership development is an amazing tool in promoting better employee engagement. In all my consulting contracts with organizations, I do a level of work with employees on leadership development. I do this same leadership development with the same management who hired me. Both management and employees have to be on the same leadership growth trajectory. Why? They can support one another, mentor one another AND everyone feels good about their roles and future potential.

Perhaps what leadership development does most though is that it allows employees to feel appreciation from their employer. If I, as an employee, believe that my boss(es) see enough value and potential in me to hire an outside consultant to grow me as a leader, then that alone motivates me. The result is that my engagement level has to increase, as does my productivity.

Think back to the last time someone in your life (personal or professional) either told you that you had some sort of leadership potential or tapped you with a leadership role. Girl Scouts, the football team, etc. How did it make you feel? How can you use that same feeling to move forward to both be a leader and support your employees as they grow into leaders? I guarantee this will drive employee engagement and productivity.

Need more support? Consider signing up for our Branding Bootcamp. Classes start soon and are held online and in-person.

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