Katy’s Journey Journal – Support and Your Brand - Puris Consulting
Katy’s Journey Journal – Support and Your Brand

Written by Katy Goshtasbi

Posted on: September 12, 2018

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Support and Your Brand, girl holding smiling balloon

My latest personal journey has been on the topic of being grateful for all the support I have in my life. What does this have to do with my brand and managing change? My brand flourishes when I’m happy- people emotionally resonate with me best when I am focused, grounded and happy. Being grateful for all the support in my life allows me to feel safe and grounded- and happy. That leads me to have a great brand. When I have a great brand and feel safe and supported in my life, I can manage any change that occurs. In fact, at that point, I can initiate new projects and changes with ease and grace.

So what’s the hard part then? The hard part is being self-aware and present enough to first notice all the support I have in my life. What does support necessarily look like? Support comes in all shapes and sizes, I have found.

Here’s a great example. My husband and I were traveling last week. We were connecting in Newark, New Jersey. We missed our connection by 5 minutes. We were literally stuck in Newark because all the other flights to our final destination were sold out. We had no prospect of getting to our final destination in any semblance of time.

Then it happened: we were told that the flight that we had missed, was coming back.


Seems that the flight we missed taxied to the end of the runway, where the pilot determined it had technical difficulties and turned the plane around and brought it back to the gate. So, all we had to do was wait for another plane and then we could board our original flight. We were only an hour and a half late to our final destination.

How could this be?! In all my years of regular monthly flights, I have NEVER heard of such a thing. You may be saying, what does this have to do with support? What kind of support was this and from whom? My answer: who cares. The point is that I was self-aware that this was like a miracle at that time for us. I was so grateful for this turn in events- call it support from the Universe, God, the airline, whatever!

What does this mean for you? Stop and consider:

– Where in your life are you feeling unsupported?

– How does this impact your brand: the way you see yourself and the way you come across to others?

– What is one simple behavior modification you can make to become more self-aware of all the support you have in your life daily- whether that is big or small? Maybe it is just the barista at your favorite coffee bar giving you a cup of coffee for free just because they like you?


Need more support on how to be supported and have a great brand and manage change well? Download my free guide below. Feel free to email me with your thoughts and observations. I’m a huge fan and I know you have this one!

For more support, download this guide.


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