Written by Katy Goshtasbi
Posted on: July 16, 2012
So often you wonder what others think about you. This question brings up the concept that “perception is reality”. What we mean is that someone else’s perception of you is their reality and thus, correct. You can’t expect them (or wish for them) to perceive you otherwise, at least not at first.
But the better inquiry is how you perceive yourself. This is the starting point for our personal brand analysis, because if you don’t know how you see yourself, then how can you alter your personal brand to serve your goals and dreams?
It seems the entertainment industry is on board with this simple, yet powerful premise, too. I heard an interesting statement on Anderson Cooper’s show. Actor Blair Underwood (remember him from LA Law?) was speaking of appearing on the show “Who Do You Think You Are?”. He said the entire premise for him is, “How you perceive yourself impacts how you present yourself.”
Let’s unpack this statement. Your self perception plays 100% into how you present yourself and thus, how your personal brand is perceived by society. It really is all about self-care as the starting point.
So stop and ask yourself a few of the following questions in order to identify how you perceive yourself:
- Would you hire yourself given the way you show up today – based on what you wear, what you say, the kind of service you give clients/customers?
- Do you perceive yourself as: knowledgeable/an expert, friendly, helpful, caring, considerate, truly about your clients’ best interest, a “winner”, or someone on the sidelines of life/your profession?
- What words do you use to describe you? Look to your “self-talk” for answers here.
- How do you feel about yourself?
Be honest with yourself when answering these questions – the truth may hurt. Discomfort allows you to grow. Let me know if you have any questions or need help with your answers.
Want more tips and support?
Sign up for a Degree of Influence Brand Assessment with me here: https://purisconsulting.com/brand-assessment/