Written by Katy Goshtasbi
Posted on: July 16, 2012
We are often preaching the personal branding concept that “perception is reality”. What we mean is that someone else’s perception of you is their reality and thus, correct- you can’t expect them to perceive you otherwise, at least not at first.
But the real inquiry is how do you perceive yourself. This is the starting point for our personal brand analysis because if you don’t know how you see yourself, then how can we alter your personal brand to serve you well.
It seems the entertainment industry is on board with this simple, yet powerful premise, too. I heard an interesting statement the other day on Anderson Cooper’s show. Actor Blair Underwood (remember him from LA Law?) was speaking of appearing on the new show, “Who Do You Think You Are?”. He said the entire premise for him is, “How you perceive yourself impacts how you present yourself.”
We, here at Puris Image, tend to agree with our actor friends. Your self perception plays 100% into how you present yourself and thus, how your personal brand is perceived by society. So stop and ask yourself a few of the following questions in order to identify how you perceive yourself:
• Would you hire yourself given the way you show up today- based on what you wear, what you say, the kind of service you give clients/customers?
• Do you perceive yourself as: knowledgeable/an expert, friendly, helpful, caring, considerate, truly about your clients’ best interest, a “winner” or someone on the sidelines of life/your profession
Be honest with yourself when answering these questions- the truth does hurt, but leads to great places for us all. Let us know if you have any questions or need help with your answers.