Business Growth Strategies: Maintain Balance When Business Is Booming
Business Growth Strategies: How to Maintain Balance When Business Is Booming

Written by Katy Goshtasbi

Posted on: July 24, 2018

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Business Growth Strategies

When business is bad, business is bad. However, when business is good then it seems we, as business owners and those in leadership, have a possible whole new set of issues with which to deal. When it rains, it pours. I’m even guilty of this, just like the rest of us.

What often happens?

Here’s how I see it. We all spend so much time and effort in generating business and laying the foundation of growth. As a result though, what happens is that we don’t stay in balance with the rest of the big growth picture.
See if any of this has happened to you or others on your team. You grow, but:

  1. You don’t have enough, or the right, staff to service this new demand.

  2. Everyone is exhausted and burning the candle on both ends because you haven’t allocated resources and strengths well amongst your staff.

  3. Your focus becomes so much on the current cause of growth (ie, the new clients) that you don’t go out there and keep the pipeline full. As a result, business has the potential of grinding to a halt if the current clients go away.


So what’s the solution?

Easy. The first thing to do is to look at “balance” as a sort of “harmony”. Life ebbs and flows. If you don’t ebb and flow, things get complicated and painful at some point. Stay flexible, roll with it and see growth as just a phase. This means also stopping to plan out the future growth strategy FOR THE LONG TERM, like at least 5 years. Long term vision building is a gift and a must. If you don’t do this, you can’t ebb and flow. Most folks can’t do this alone, so hire a consultant because we are neutral and can see the forest from the trees. It’s our job to do so and help you implement it all.
This same rule applies to your staff and colleagues. You must step back and always be evaluating growth and bandwidth from their perspective. This means also communicating well with everyone in your organization- even if that communication is merely to say, “what are we doing here?”.
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