Katy Goshtasbi, Author at Puris Consulting - Page 5 of 14
Top 3 Reasons Why You Should Have A Consistent Brand as A Musician

Written by Katy Goshtasbi

Posted on: July 8, 2020

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Consistent Brand as A Musician, image of a band playing music

Consistency is everything in capturing and growing your audience, especially as an artist and musician. Let’s look at the top three reasons why.
 
An ability to draw a diverse fan base is great- if it’s deliberate. A diverse fan base doesn’t always signal brand inconsistency. Often, though, diverse fan bases form when an artist doesn’t have a consistent brand. The general result is the artist has less impact on his fan base and less impact with his talent.
 
Note, consistency does NOT mean being predictable, boring, or going against who you really are as a human. Consistency also does not mean catering to others and losing your ability to self-express. So often, I find artists struggling against their record labels for the right to be themselves. As the intermediary, I encourage us to be on the same page because we have the same goals- to serve the fan base and entertain.
 
I blogged, seven years ago, about Adam Lambert after I was inspired by attending his concert for the first time. The flurry and eagerness of all the Glambert input on my blog was enlightening and amazing. Adam read my blog post, too. I blogged about the diverse fan base I witnessed. Something seemed like it could be improved to create an even better experience for all the Glamberts… I couldn’t put my finger on it until years later, though.
 
For seven years, I’ve been keeping my eye on Adam and his career. The partnership between Adam and Queen works so well. Maybe it has to do with the fact that I love Freddy Mercury (we share the same religion) and his talent. Maybe it’s because Adam’s brand and the Queen brand resonate on so many levels.
 
I’ve always been a fan of artists who are genuine, can move me to resonate higher and have an amazing talent. Adam and his voice are special. His range is impressive, and his stage presence and dialogue with his audience is sheer talent and love.
 
One Glambert described the impact well, “it’s as if there’s an audience ripple effect of peace and love and joy that occurs when he sings.” Music has the ability to move the masses and inspire us all to greatness in our own way. Adam demonstrates this so well.
 
Yet, there’s still somewhat of an inconsistency coming from Adam’s brand, in my expert opinion. It’s almost like a vibe I get.
 

Why have a consistent brand?

  1. So fans can relate and find you easily! If you’re consistent, I know what to expect. I can trust you. If I trust you, I feel safe and show up more and more. I find my fellow fans in the process, and I feel connected to more of my tribe. The experience is beautiful for all fans.
  2. So you grow as an artist even more! Knowing who you are allows you to produce material that is consistent with your ethos and purpose.
  3. So you can market joy easier! As one fan commented seven years ago to my Adam Lambert blog post, “I can’t wait for someone to figure out how to brand/market genuine joy in the display of remarkable talent.” Amen. Brands that raise my vibe closer to joy win. Branding with joy is the only way to market and sell anything. Music is no exception.

How can you have a more consistent brand?
 
Figure out who you are 1) as a human and 2) as an artist. The two should always coincide. Neither is more important than the other. You take your human with you to all your shows. Your fans love your human.
 
Figuring out who you really are is often a deep excavation process. It can hurt. It can sting. I say this from many years of unearthing and excavating the real me. It’s intentional and has huge rewards!
 
For more resources, check out my other blog posts for musicians and listen to my podcast interview below:

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Top 3 Tips To Self-Heal Your Brand

Written by Katy Goshtasbi

Posted on: April 27, 2020

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As published in ThriveGlobal

 

In an age when nothing feels like it is in your control, take heart. There is one thing that is always within your control- YOU and your brand. Let’s talk about ways to self-heal your brand to be in control and get the results you desire in your life, regardless of what’s going on out there in our world these days.
 
Life has lots of ups and downs. As an immigrant, I know this for sure. My story is full of ups and downs and change. Through it all, I’ve had so many moments that I would call failures. Along the way, I’ve probably had more “wins” than I can admit and even, see for myself. What I have learned is that all of it leads to me healing myself. It’s a process of reinvention and it’s really tough when you are going through it. AND- the process of reinvention is ongoing. We can either participate or not.
 

How can you self-heal? Here are 3 tips to get you started:

 

1. Are You Willing?

In anything in life, we always have a choice. Even when we feel our back is up against the wall, we still have a choice. The only question is whether you are willing to self-heal. What does that mean? It requires you to have self-awareness around: a) how you feel now and b) how you want to feel. There’s a big distinction obviously and you may not like how you feel right now, but you always have a choice in how you could feel in the future- if you choose to become (and stay) self-aware. What would that look like? It would require you to be brave and be willing to look at what’s going on in your life right now. It would require you to acknowledge where you are not taking responsibility for your life and instead, playing victim. If you hate everything I am saying, then you get the point.
 
Believe me, the process stinks. I go through it daily. Most days, I want to pull my hair out and flee the scene. Other days, I get angry. Sometimes it is even rage. What I do know for sure is that over time, the anger has subsided. I have managed to leave my hair in my head and I’m still alive and kicking, getting results. Why? Because I am willing and I am self-aware that I have lots of flaws and am willing to sit in that discomfort for the sake of being better because I matter and the world needs me. Same goes for you.
 

2. What Stresses You Out?

Our everyday stressors are our biggest blocks to self-healing. According to my research, there is a direct, inverse correlation between our stress and our self-confidence. So as you can uncover what stresses you out and reduce this stress, your self-confidence must go up. That means your brand is more effective- I like you more and want to be around you. What that means is that you are in control of your destiny and you are self-healing yourself.
 
What does that mean for you? Stop and think, what stresses you out? How do you deal with that stress? Do you ignore it or address it? Is it your new normal or do you regard yourself as worth the time to destress?
 
I have always craved more self-confidence. That’s why I did my research. When I found out that all I had to do was reduce my stress, I thought “this is easy. I can do this”. It’s not so easy, even if it is very simple. It requires me to constantly stay self-aware of my stress level and then implement tools (deep breathing, meditation, etc) to reduce my stress. Some days it works really well, other days not so well. I don’t stop though. Because the alternative stinks even more.
 

3. Where’s Your Support?

There have been so many days where I kept asking myself and the Universe, “What about my support? Where is my support?” I kept having a pity party and being a victim. It was awful. It is still awful when I do this to myself. I feel out of control and alone. Those are the moments I’ve trained myself to stop and look around my community (and internally) and seek support. Support allows me to realize I am not alone and that others do really care about me- if I let them care.
 
What’s that mean for you? Stop and consider: when was the last time you asked for support? Why not? Where do you find support exists for you? Seek out one new place this week to find support. The key is often to show up with the genuine intent to give support.
 
If you wholeheartedly implement these 3 tips, I promise you will be off to a good start. Need more tips? Check out this podcast interview where I lay out all this information for you. Click Here to Listen to Podcast.

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Have a Little Compassion, Will You?

Written by Katy Goshtasbi

Posted on: February 24, 2020

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I’m tough on myself. Really tough. I’m working on clearing up my stinkin’ thinkin’ around being worthy and deserving. I’ve come to realize that I often have compassion and empathy for others, but I could use having more compassion for myself. Let’s talk about self-compassion, a form of self-healing, and how it drives down our stress, increasing our self-confidence. I find there’s two types of people: those that just give up and stop trying and those who kick into overdrive and push hard. I’ve come to really see that I’m the latter.

The common trait both these types of people share is lack of self-compassion or self-love. If this sound icky and mushy, that’s ok. Keep reading anyway. Maybe it’s just an uncomfortable topic because something about it rings true and you feel the pain. That’s a good thing, too. When I am constantly in overdrive and pushing hard in my personal and business life, I’m worn out. Why? I’m worn out because if I stop to be brutally honest, I’m trying to be in control way too much.

What’s wrong with being in control? Nothing. Except for the part where it wears me out because I’m “doing” too much and not getting the results I want necessarily. You all know what I’m talking about if you are anything like me. Don’t lie to yourself, you overachiever.

I’m an immigrant. Overachiever is my middle name, just like so many other immigrants. After all, I have to earn my keep in this great country of ours! I’ve recently come to the painful and startling reality that I am good enough and don’t have to do so much and push so hard in my life. I’m starting to “get” that what I need is to have more faith that it will all work out if I take my foot off the gas.

How?

Self-compassion is the answer. If I loved myself more and had even a tenth of the amount of compassion I have for my clients and my friends, then it would be a great start. In my third book about self-healing, I discuss that self-compassion is a form of self-healing. I also write about my research around stress and self-confidence. As stress goes up, our self-confidence goes down.

So how do we get our stress down? One way is by having self-compassion. The result is that our self-confidence goes up. In other words, I can’t boost my self-confidence directly. I have to first boost the amount of self-compassion I give myself. How?

Self-Soothing

Because I drive myself so hard, I don’t stop often enough to take really good care of myself. I’m working on self-soothing as a form of this self-compassion and self-healing. Self-soothing for me looks like:

• Talking to myself with more kindness and observing that inner, mean voice that picks on myself. Warning: I’ve discovered this inner voice is often couched as the drill sergeant that is pushing me for my own good and growth. But it isn’t for my own good.  Do you have this drill sergeant, too?

• Doing less. This is a challenge for me. Traditionally I’m not so good at sitting still. My immigrant wants to produce results to be loved. So I practice being self-aware of how much I’m doing on a regular basis. What’s enough? When do I turn off the laptop? Can that email wait? Do I really need to work out at 5:30am or is sleeping in better for me today?

Support

I love Wonder Woman. She’s my idol. To me, she gets it done and manages to have fun and be sexy! However, I’ve come to realize that I can’t, and don’t need to, do everything by myself. I’ve come to see that I thrive when I am and feel supported. It hasn’t been easy, though, my friends.

One time, I injured my left arm and wrist. I found myself unable to lift objects as easily. I had to board an airplane. I couldn’t put my bag into the overhead storage on the plane. I offered to check my bag. The strangest thing happened: the gate agent told me to keep my bag and ask someone on the plane for help putting my bag up. I was secretly horrified. Who would I ask? How would I ask them? Would they reject my request or be mean to me?

Most importantly, I realized the final question was whether or not I felt worthy of receiving help? I finally gave in and asked a gentleman for assistance. It may have been my imagination, but his vibe felt like he was a little put out by my request, but he still complied. The resistance I felt from him could have been all in my head. After all, I was not used to asking for help.  I used to be a work horse.

Most recently, breast cancer slowed me down and made me realize how wonder “present moment slowness” really can be.  I had some serious revelations.

Whatever all this means, I feel good knowing I’m working on self-healing and growing. Increasing self-confidence by having more compassion for myself, reduces my stress. Do I always get it right? No way. I’m a work in progress and that’s a beautiful thing.

What does this mean for you? Stop and consider:

• What do you do these days to love yourself more and be kinder to yourself in order to heal and grow? Again, if this feels dumb or uncomfortable for you, that’s awesome! Be brave and keep looking at it.

• Where could you have more self-compassion for yourself? How would that show up in your life? Specifically:

• How do you self-soothe yourself? Does it feel like enough?

• How often do you ask for support and allow others to support you (whether you pay them or not for this support)?


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Need collaboration and support with your brand, dealing with changes/transitions to grow your brand? Check out my services page.

Download my Top 5 Action Steps To Easily and Gracefully Master Change

If you read down this far, drop a comment below about whether my post above was helpful or not. I will send you a free gift that I am only giving out to a few people.

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Why Being Lost Is So Good for You

Written by Katy Goshtasbi

Posted on: February 3, 2020

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Why Being Lost Is So Good for You, image of the inside of an airplane seating and people in the seats

As featured at thriveglobal.com: https://thriveglobal.com/stories/why-being-lost-is-so-good-for-you/
 
I was having drinks with a colleague of mine who always makes me think and get creative. I was explaining to him why, as a behavioral expert and researcher, I’m seeing a trend these days with people feeling isolated. This led us to a conversation about being lost. Let’s discuss why being lost is so good for you.
 

Isolated?

More and more clients who are employees tell me that they feel “isolated” at work. Even with all the technology and access to others around the globe, they feel lonely at work- that’s even if they work in the actual office with other people around them daily.

This trend isn’t just about professionals and employees. It reflects an issue in society.

I was recently interviewed by Expertflyer with respect to a trend they are seeing. According to their research, aisle seating was preferred by 57% of flyers in 2013 vs. 48% in 2019, which indicates that preference for the window seat has overtaken the aisle.

I gave them my expert opinion that this trend in airline seating preferences naturally makes sense given more and more people feel isolated and want to “hide” in the window seat, as a natural response to their lives.

This response doesn’t bode well for humans and society. If everyone is hiding and thus, feeling more and more isolated, then we are essentially taking away the future of human interaction and limiting emotions and feeling and ultimately, community. If you know me, I’m not one for drama, but doesn’t this just make sense? I don’t even need you to be a researcher to see the problem.
 

Solution: Get Lost!

So, what’s the solution? While being isolated is akin to the idea of being lost, it’s not exactly being lost. What’s the difference?

Being lost, as my colleague and I discussed, by definition means that you have an endpoint, destination, goal to which you are directing your attention and aim. You just aren’t hitting that endpoint, destination or goal yet, which is why you are lost.

Every one of us is lost as we search for meaning in our lives- personally and professionally. I know I’m lost. I’m just excited to be lost. I’m excited with anticipation that I am on the right path and will find my next steps. I’m excited to uncover new experiences.

If you look at it this way, being lost is a good thing because you have focus and intention and drive. You are in control of your life.

Contrast this notion with being isolated where you have sequestered yourself from the world. Or contrast being lost with just meandering or wandering around. In either case, you have no focus or ambition or drive or destination. You are not in control. You are likely scattered. Being scattered in life does not allow us to set goals, resonate with others around us or fulfill or purpose in the world.
 
What does this mean for you? Stop and Consider:

  1. How often do you think of being “lost” as a bad thing? Why?
  2. How can you reframe the idea of being “lost” to benefit you so you grow and evolve?
  3. If you find you are meandering and/or isolated, perhaps consider how much technology plays a part. What can you do to change this for yourself if you want to be happier in life?

 

Listen to the podcast about it here:

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Minimizing The Ego When We Choose Love

Written by Katy Goshtasbi

Posted on: January 22, 2020

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As featured at thriveglobal.com: https://thriveglobal.com/stories/minimizing-the-ego-when-we-choose-love
 

How often have people upset you and made you feel disrespected? I know when that happens to me, it is such a bruise to my ego. I either want to scream, cry or hide and never talk to them again- while I stew inside in silence. I’m five years old all over again!

A few weeks ago I had the opportunity to check my ego at the door, heal and be better in 2020. I got the opportunity to choose love, instead.

I had a situation when someone extended a social invitation to me tentatively, then followed through in a way that was very last minute. Their actions left me feeling unwanted, like they had an obligation to socialize with me.

In the past, I would have fumed about the situation. Then I would have sent a short, cryptic response. Then I would have never talked to that person again, all the while hating them from afar and wondering “how dare they treat me that way”!?

This time, I told my husband that I was going to be different so I can have peace and in this way, heal my life where I need to do so. In 2020, my goal is to speak up, yet speak up and say my peace with kindness and love. In this way, I check my ego and choose love- towards myself and the other party.

In this case, I told the person that I appreciated their invitation. I told them that I was hurt by their actions, but understood it was an uncomfortable situation for them to manage, too. I wished them well and told them they were always welcome in my life- thus, leaving the ball in their court.

The person ended up calling and apologizing. More importantly, they shared their predicaments and facts. I shared my facts and feelings.

This open and honest communication worked. Every hurt feeling is buttressed by a miscommunication that we can ignore or not. The more we ignore it, the worse the situation gets. Then we miscommunicate more and so on. All of this miscommunication bruises our ego even more, leaving us hurt and angry. This anger and hurt leads to physical stress on our bodies leading to all sorts of proven ills, like acid reflux, ulcers, etc. This is not the right way to love ourselves, nor is it the way to heal ourselves.

In my case this time, I truly felt nothing but love and understanding in my heart. I was still hurt, but I didn’t harbor any ill will. I figured both of us had our own versions of the story and neither were wrong.
 

What does this mean for you? Stop and consider:

  • When do you choose your ego over loving yourself and honoring your health and self-healing?
  • Next time someone hurts or angers you, what’s one small action you could take based on a new mentality of seeing that person and situation from more acceptance than ego? How can you be brave and communicate best with that person?

 

Looking to express your truth in order to create wealth and value for yourself? Check out my Emotional Resonance Factor© Mini Course by clicking the link below.

 

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How to Lead Well and Inspire Others in 2020

Written by Katy Goshtasbi

Posted on: January 2, 2020

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I’ve discovered there is only one-way leadership really works. If I inspire others to lead their best lives, then my purpose is done.

So then the question becomes how do I inspire others. My answer involves a 2-step process:
 

Step One: Have Empathy

No one believes we care about them if we don’t have empathy. No one will be inspired by us and see us as a leader if we don’t have empathy. As Chris Voss calls it, “tactical empathy” is seeing the other person’s side even if you don’t agree with them. Tactical empathy allows you to be able to predict better the situation and to see another person’s plight and situation. Empathy opens your heart and your mind. Empathy allows for healing.
 

Step Two: Ask the Magical Question

Next, I want you to ask the other party the magical question, as I call it. Since we are starting a new year, it’s a perfect time for this question. In order to connect with someone, so they can know you are empathetic, asking questions and then listening deeply to the answers is key.

Ask: “If you had your choice, how would 2020 be different for you?” This question generates good feelings in your audience and allows for a deeper connection. It shows you care. It allows you to take their answer, figure out how you can support them and inspire them into action for themselves.

This two-part inquiry works amazingly in employee-supervisor relationships. It also works great in personal relationships.

Give it a go and see how you can inspire those around you to greatness in 2020.

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Katy G TV – Episode 14 (Speaking Up)

Written by Katy Goshtasbi

Posted on: September 30, 2019

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What does it mean to speak up on a subject? How do great brands speak up for maximum impact? What’s the impact of speaking up? Watch this latest episode to find out how to have an influential and powerful brand when you choose to speak up.

What’s your biggest challenge when it comes to your dream personal brand?

Email or call me and let’s connect and brainstorm:
katy@purisconsulting.com
949-274-6423

Want to kickstart your ideal and authentic brand-easily and for free:

https://purisconsulting.com/branding-made-easy/

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Corporate Governance & Your Company Brand: Maximizing Shareholder Value While Cultivating the Whole Employee

Written by Katy Goshtasbi

Posted on: September 19, 2019

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Corporate Governance. Empty Business Meeting Room,

At the heart of every effective company is a body that is independent and provides advice and experience to the CEO and the rest of the c-suite in an organization.

Even if your company is not large, you could still use a board of directors or advisers. In the public company world, it’s a whole different story.

Who goes on your board of directors? How could this composition serve to maximize shareholder value? What about the internal operations of your company and the employees who make it all work?

For many years, I was counsel to boards of directors. The focus was rarely on internal operations as much as it was on maximum profits. That makes sense. But are they really two separate notions or are both issues interrelated more than anyone wants to believe?

To start, the most important issue is having a diverse set of directors. Why?

As I often talk about, diversity shows how creative and open a brand really is and thus, how they handle growth: clients/customers and employee/culture. Diversity isn’t really an “initiative”, which would imply a start and an end date. Diversity is really a lifelong commitment to maximizing value to your companies’ clients, customers and if you are public, shareholders. I’m not talking about men versus women. I’m talking about maximum points of view to allow your company to thrive.

It seems diversity is no longer just a nice idea, but the law. Effective January 1, 2019, all California based companies are required by law to have at least one woman on their boards. There are some stiff fines for those companies who don’t comply with the law. Other states are following as well.

Nationally, according to the Credit Suisse Research Institute 6-year study, “…companies with women directors out performed companies without women directors in return on equity, average growth, and price book value multiples. Companies with at least one-woman director had better share price performance than those companies without women.” BlackRock, with more than $6 trillion in assets under management, announced it will vote against chairs of nominating/governance committees at boards with fewer than two women directors.

From a marketing/branding perspective, it doesn’t look so good if your company isn’t willing to be diverse. The 2020 Women On Boards organization (2020wob.com) tracks and ranks companies and their diversity accomplishments on their boards. I wouldn’t want to be one of the companies with zero women on their boards, especially when you look at the statistical, economic benefits that come from a diverse board. Group think is only good for so long. Diverse and open points of view are necessary to grow any company.

But how can maximizing shareholder value via a diverse board also harmonize with the best interests of all employees? Is this really a unicorn? Over the past decade as a consultant, I’ve found that it’s a challenge for management to always see the direct, causal connection between employees and productivity and growth of a company.

One CEO in particular role models this idea very well in his company. Garry Ridge, CEO of WD-40 Company, often refers to the idea of developing a tribal culture within his company. In the book, Helping People Win at Work, that he co-wrote with Ken Blanchard, Garry focuses on the physiological and emotional needs of employees, noting that people are social beings and have a need to belong and be recognized. It’s brilliant of him to note this, and yet it is so simple.

To me, this is very clear. If a company isn’t cultivating the only asset it has to grow, it’s employees, then how can it maximize shareholder value?

I call this the Whole Person idea: every employee is a human. Garry Ridge understands this concept about his employees.

As humans, we all have pasts which leave us with baggage and a story we live in and with. We bring this baggage and story with us to work each day, whether we want to do so or not. Denying that we are all humans, leaves a very hollow person as an employee. I often hear employees state that they feel like imposters or feel lost at work. Many complain of isolation feelings at work.

All of these issues signal a lack of productivity for the employees driven by lack of motivation. The end result will always be an impact on the bottom line and growth, impacting maximum shareholder values. Implementing a process whereby employees are recognized and the Whole Employee welcomed and cultivated at work will drive up growth and shareholder value.

What does this mean for you? Stop and consider:

• What are you doing to promote diverse points of view within your organization? Within your employees?
• If you are a public company, how diverse is your board of directors? Why or why not?
• How has diversity helped your brand?
• How could more diverse viewpoints be of value to your business and brand and marketing plans?
• What are you doing to promote employee personal growth? How are you recognizing the real value of each and every employee to maximize shareholder value?
• What’s one action you can take to bring this issue to the light within your organization?
• Where can you reach out for collaborative support to make this all happen?

Katy Goshtasbi is a former securities lawyer, with SEC regulatory and compliance experience, DC lobbying experience and experience serving as in-house investment counsel advising boards of directors. Katy is now CEO of a global consulting company where her expertise is in having companies grow by managing change (M&A, technology implementation, downsizing, etc) and developing leaders and employees who are productive and can sell the corporate brand effectively. She has worked with all size companies, from $11 billion to small and mid-cap companies. Her breadth of board governance experience allows her to be industry agnostic.

Looking to express your truth in order to create wealth and value for yourself? Check out my Emotional Resonance Factor© Mini Course by clicking the link below.

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Katy G TV – Episode 13 (Fairness)

Written by Katy Goshtasbi

Posted on: August 29, 2019

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What does fairness look like in your world and who really cares? How can fairness allow you to sleep well at night? Watch this latest episode to find out how to have an influential and powerful brand based on the notion of fairness.

What’s your biggest challenge when it comes to your dream personal brand?

Email or call me and let’s connect and brainstorm:
katy@purisconsulting.com
949-274-6423

Want to kickstart your ideal and authentic brand-easily and for free:

https://purisconsulting.com/branding-made-easy/

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Experience Is Not About a Place or Event, but About Mindset

Written by Katy Goshtasbi

Posted on: August 12, 2019

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power of bad experiences, neon sign that says change

I’ve had lots of “good” experiences in my life. Unfortunately, I’ve had “bad” experiences, too.

As I look back, one of the worst experiences was when my father died years ago. It was painful and confusing. Another “bad” experience centered around the end of a friendship/relationship. A third, “bad” experience most recently happened around me leaving an organization that I had been a part of for over eight years.

What all these “bad” experiences have in common is that they signaled an “end” of something in my life: the end of my father being physically present, a relationship, a community involvement.

So why is the “end” of anything so painful and “bad” for me? When I stop to think about it, this makes no real sense to me. As an experience, does the end of anything really have to be bad?

Most recently, I read the following quote regarding marketing campaigns and the customer experience:

It’s not the event itself that prevents you from coming back the following year. It’s the experience you remember having.

The key word for me here is “remember”. What I take this to mean is that my memory of the event, not the actual event, marked my experience. I’m often reminded of a great phrase, “perception is reality” from “A Course in Miracles”. What I perceive is my reality of the event, NOT the actual event.

Therefore, it seems that an experience truly is not about the event itself (a death, a transition, a promotion, a birth, etc) but about the mindset I have around that event and how I choose to interpret the event experience.

I was recently interviewed on a podcast and asked about my program, Emotional Resonance Factor ©. In the program, I teach that in order to resonate with your audience, you must emotionally come across happier than your audience–at some level. The question is always the same: how can you ask me to be happy if my current experience is one of difficulty/lack of happiness?

The answer goes back to our experiences of an event and our mindset/interpretation of that event. Just because an event in our life or our day has left us less than happy, does not mean the event has to dictate our mindset and our ability to emotionally resonate with our audience.

How is that possible, you ask?

Well, for most of us when we have a bad experience all we can focus on is that one bad experience. Who can blame us? After all, the negative experience is so real for us and can linger for so long afterwards. However, this way of being, leaves me very powerless, like everyone else is in control of my life except for me. Whenever I linger too long on a bad experience, I feel lost in it.

But, what if there was another way to go about your day?

What if I told you that you could choose to focus on something different, something that may have not even manifested yet in your life but was more positive than this “bad” event?

What if, as the quote above says, we chose to focus on a memory of that experience that was more positive than negative? If the entire experience was awesome, then that’s easy to recall a positive memory. If the experience was negative, then you’ll just have to look for a memory that is more positive than not.

Simple, right? Well, as the great Werner Erhard states, some things are simple, but not easy.

So what does all this mean for you and your brand? Stop and consider:

● How often does your bad experiences dictate your mindset and reactions?

● How often do you miss out on events and people because you can’t let go of the bad experience and memory?

What would it look like if you:

● Stayed self-aware long enough to realize you are having a bad memory of an experience?

● Choose to focus on something more positive/fun/happy in the present moment? Maybe it is not even related to the bad memory/experience in question. Maybe it is a thought of your kids laughing and playing or of a great meal you just enjoyed. Anything will do as long as it is positive in nature- even if it is made up using your imagination.

Reduced your stress enough to be able to get yourself to see this possible positive memory.

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