Katy Goshtasbi, Author at Puris Consulting - Page 3 of 14

Author: Katy Goshtasbi

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Quiet Answers

Written by Katy Goshtasbi

Posted on: May 6, 2022

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Stuff happens in your life. Stuff happens in my life. That’s just a part of being human.

The question is what do you choose to do with your life as a result of “stuff” that happened?

As you all know by now, my “stuff” included being diagnosed with breast cancer last December and then having a mastectomy. When this stuff went down, I stopped and thought, “what is my lesson here?” (after I cried for a few days) and “what am I supposed to do with the lessons that I’m to learn?”.

Exchanging out my body part for an “upgraded” model has left me very different. In a really good way. I now have deep clarity (and excitement) for my purpose and my work with you going forward. I get it for myself.

The answers only came to me in those moments when I sat quietly by myself and listened to my internal guidance. I call this my quiet answers.

It’s all about being willing to deal with changes and transitions (cancer, new haircut, downsizing, retiring, changing practice areas, changing careers, going off to school, going back to school, etc) in a way that allows you to authentically bring your best (and real) self to the table AND liberates you to be just you.

I know your pain point. How?

What came to me as my quiet answers was, well…scary.

Up to now, I have been teaching, talking and sharing from a very mainstream point of view. The changes in my life now shift me into a place where I MUST teach from a place that’s authentically me. It’s not mainstream. It’s way more effective for you.

Personally, that means there’s now a split between who I am now because of the changes I have gone through and who I used to present myself to be. It’s like having one foot in a boat and one foot out on the dock. Sooner or later, you have to decide where to put both feet.

​​This is all about what has to happen before you work on your brand. First, you have to remake yourself and how you talk to yourself, waking up to yourself and your life changes/transitions. From there, we look at how to integrate it into your life and work and bring it forward to your audience, authentically and easily, as your brand.

Where in your life are you going through a change or transition that has you split between: a) who you used to be b) who others have always known you to be and c) who you really are and want to be?

Let’s start with you looking into this question. Take a quiet minute, a notepad and some coffee, tea. Sit down and be still. Let your quiet answers come to you. I promise they will if you allow them to do so.

Next time, I’ll give you some action steps to take in getting both feet into the boat so you can row to the next destination on your branding journey.

Here’s to you embarking on your change/transition journey and liberating yourself to have fun, make money, succeed in your career/business and be free!

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How To Do Community Service Well: Guide to Promote Your Corporate Brand, Grow Culture, Do Good In Your Community

Written by Katy Goshtasbi

Posted on: April 20, 2022

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How To Do Community Service Well: Guide to Promote Your Corporate Brand, Grow Culture, Do Good In Your Community, image of community service and hands together

Fifteen years ago, when I was an employee in corporate America, we didn’t understand what community service really meant- for our company or for our community.

I remember being offered the opportunity to run in the Lawyers Have Heart, Georgetown 10K race sponsored by the American Heart Association. I had no notion of what heart disease was about nor why, as lawyers in my law firm, we would want to support the cure for it. All I remember was signing up because I needed the exercise and I liked running through Georgetown. Oh, and there was a big party promised at the finish line. Sign me up! It sounded like fun.

Fast forward all these years and now as a change and branding expert and consultant, I really value community service platform building in my client organizations- for all the right reasons.

Done right, community service platform building by a company is a very powerful tool.

Here are three main results your company derives from having a strong community service platform:

1. It generates goodwill through the local community for your corporate brand– when I build community service platforms for corporate clients, it is with the intentional plan of doing so to increase their brand goodwill and resonance within their community. Like attracts like. If your organization is on a mission to do good, you will gather attention among community members who share your altruistic mission. These same community members who now have affinity for you are also your biggest fan and potential buyers who emotionally resonate with your brand and have high recall for your brand the next time it comes top of mind. They will associate your corporate brand with a positive emotion (i.e., helping the community). That’s all you need to grow and generate more revenues.

2. It helps grow culture internally amongst employees who are now on a shared mission to do good- Everyone wants to do good deep down. Employees would really love it if they worked for an organization that did good, too. Getting a paycheck from a company that shares your innate values and sense of community motivates employees to show up every day and do their job to the best of their abilities. The results are amazing: attrition rates go down, morale is high, employees share their love of working at your organization and thus, organically increase brand awareness. Revenues grow.

3. It helps the community– this is the obvious goal that should be your company focus and only focus. If your company is not in it for the right reasons, the brand suffers even more. Genuine brands win. The other two results discussed here are strong derivative byproducts. You can call it Karma if that works for you. Let’s just say doing good has its own rewards.

Most corporations are waking up to the necessity and value of community service. That’s fantastic and I applaud them all for doing so. It’s a great start.

Yet, I find that the approach most corporations are taking could be streamlined and made easier and therefore, more productive.

What do we do next? Here are my recommended next steps to success in community service platform building:

1. Ten thousand feet approach – many corporations take the same approach to community service building as they do to running the business. They assign this very important task to a committee of interested employees, which is great. But leadership gives the employees no direction. Leadership just feels like it’s good enough to have the group exist. Wrong. What needs to happen is that you have to step back and look at it from a big picture perspective: a) what is the mission and vision and values of your organization? b) how does your community service activities fit within this mission and vision? c) write your community service mission and vision based on this.

2. Poll your employee pool – if community service is to lead to the results I describe above, every employee must give their input and express their community service desires.

3. Deliberate Plan – you next must take what you developed in the first step and write a deliberate plan of action including: a) where do you want to do outreach in the community b) why? c) how often d) how will this be messaged out to resonate the brand value of the organization in keeping with results #1 and #2 above? This item requires you to not think small. For example, don’t invite a massage therapist to come and talk to your community service group about the benefits of massage and what you can do with it in the community. That’s not outreach. That’s allowing someone to come into your organization and sell to you directly. It’s essentially an infomercial.

Above all else, remember community service building is a long-term plan and not so easy to do well. You must be patient and willing to get creative and be curious and courageous. You must also be willing to ask for support from experts.

As an expert in this area, I’m always ready to lend you my expertise and support to guide you in developing the right community service platform to reach the results listed above.

Got questions? Got feedback? Want support? Email me at Katy@purisconsulting.com.

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My Cancer’s Revelations

Written by Katy Goshtasbi

Posted on: April 13, 2022

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My Cancer’s Revelations, image of hands holding a paper heart

My breast cancer journey led me to many places. Feeling weak and useless wasn’t one of them.

Well, at first when I was diagnosed that’s how I felt. Can’t lie to you.

BUT, as time went on and I had treatment AND really got to exploring who I am now, something super interesting happened…..

I came to realize a few HUGE things about myself and about all of us human beings:

1. Asking for help is ok: I needed real help after my mastectomy. I mean, I couldn’t even get out of bed at first. That was humbling. I couldn’t shower by myself for a while, let alone drive. I came to realize that asking for help brings you closer to your world and your divinity. It wasn’t easy at first. But I had no choice. Try it out.

2. Do what your heart desires: Not only is asking for help allowed, but doing what you desire is ok. As I healed, I came to realize that I didn’t want to (or need to) please others. When people would ask me to do something with them, I often responded with: “Thanks for asking. I’ll have to sit on that and think it over. Please make plans without me and if I do join, then that will be great.” I felt freedom and a deep emotional connection with the other person. No one ever walked away and got offended. Instead, they felt my deep presence, thought and regard to their invitation.

3. Vulnerability does not equal weak: Most of us think that if we ask for help or say “no” then we are acting weak and exposing ourselves, thereby being vulnerable. I discovered just the opposite. The more I genuinely asked for help and did what my heart desired, the more powerful and strong I became. Amazingly, my strength and power started spreading to those around me, too.

4. I’ve got your back. I’m not your caretaker: During my recovery period, the more people I asked for help the more I realized there is a big difference between supporting others and being there for them versus waiting hand and foot on others. During my recovery, I often heard my husband say to me, “I’m right here if you need me, but you’ve got to practice bending over and picking up your socks by yourself.” He was encouraging me to move past my old limitations and practice getting stronger and more able. There’s a big difference between literally waiting hand and foot on others versus making sure you are supported/supporting others. It’s way harder to support and encourage, I’ve discovered. Why? Because I could see the pain and sadness on my husband’s face when he had to stop himself from doing what I needed to do for myself.

What does all this mean for you?

• Perhaps consider going through each of the four points above.

• Sit with each idea for 3 to 5 minutes in silence.

• What comes up for you? Resistance? Acknowledgement?

• What needs to change in your world so you are living your authentic brand and sharing it with others personally and professionally?

Need support? I’m right here for you whenever you are ready to reach out. Or not. You are free and strong and can decide for yourself.

If you do want my support, I offer only three free 1:1 live Degree of Influence brand assessment meetings per month. Sign up here.

If this content doesn’t resonate with you, please consider sharing it with others who may benefit.

Much love,

Katy

Like this post? Buy Me A Coffee.☕

Need collaboration and support with your brand, dealing with changes/transitions to grow your brand? Check out my services page.

Download my Top 5 Action Steps To Easily and Gracefully Master Change

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Pandering vs Not Pandering

Written by Katy Goshtasbi

Posted on: April 1, 2022

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In living almost 50 years, I’ve had quite a few “aha” moments. I can sincerely say that my recent breast cancer diagnosis was a HUGE aha moment – and not just for the obvious reasons we often think about with cancer.

In December 2021, I was diagnosed with breast cancer. While my case wasn’t the worst cancer case ever, it was more involved than I had ever imagined. When I first found out, I was shocked.  Then I was scared, but only briefly. Deep down, I always knew this wouldn’t kill me.

I then switched gears and got real quiet. I went inside and got still. Still enough to listen to my heart and soul. I tapped into my faith and inner power. It took awhile, but it happened.

As a result, I didn’t share my news with many clients or friends until I had made a decision to have the recommended surgery. On February 22, 2022 I had a mastectomy on my left breast. I’m now healing nicely. I’ve been incredibly blessed and overwhelmed by the love and support of so many friends, clients and of course, my family.

Yesterday, I was reflecting on one of Stephen Pressfield’s inspirational writings. In his amazing book, “The War of Art”, Pressfield, who is one of my favorite authors, enlightens me with what is now another post-cancer “aha” moment. (By the way, if you haven’t read this book of his please do so. It will change your life for the better, if you let it!).

Pressfield comments that often we write/self-express from a place of inauthenticity. In other words, we write what we believe our audience wants from us. We’ve been taught it’s good marketing to get into our audience’s mind and give them the content that they desire.  Sounds fair, right?

As Pressfield brilliantly writes, when we do this we are not writing authentically from our heart.  We fear what we really want to share won’t “sell”. He likens this person to a politician who consults the polls and then takes a position. Someone who panders. He posits that we should be writing what WE feel is wanting to come through us. As Pressfield notes, writing the other way may produce results, but it’s really at the cost of your soul. You have sold out your soul and your inner muse.

For so long, I’ve been writing (weekly emails to my list, blogs, articles, books, etc.) from a place of wanting to give my audience exactly what you want and need. I’ve felt good doing so because it was altruistic – like a good mother hen or inspirational figure would do.

HA! What a wake up call I have had post-cancer around this topic.

Not only was it arrogant of me to assume I was your inspiration and knew better than you, it was also very hollow not sharing what I really want to share with you all.

It’s almost exactly what I preach against to all my clients: be your authentic best brand by sharing exactly who you are and what moves through you to share in that moment.

I’ve always felt Spirit moves through me, as the vessel, to convey certain information at the right time. Who am I to not do so?

I am just the humble vessel conveying the very important message.

I’m also the courageous one willing to take the risk (and opportunity) to be authentically me.

Both of these facts require two things of me:

1. Faith: I choose to trust that I am guided by a higher, benevolent power that wants the best for you and me, always and forever. That said, I can trust what I’m sharing to be exactly the right content.

2. Self-awareness: It takes incredible self-awareness to tune in to my higher self and convey the right message and content. If I’m not self-aware, I miss the mark and don’t necessarily convey the right content.

Both of these facts provide me with a huge gift: Freedom.

When I self-express what I feel I should be sharing, I feel a HUGE sense of freedom to be me.  How often do we go through life censoring ourselves? We stifle our real selves for what we think we should be saying and doing.

I find that as a woman and a lawyer (and a refugee and younger child), stifling myself was my best practice. Doing so felt familiar AND uncomfortable, just like that rock in my shoe.

This practice is so common, that it feels like the only acceptable way to be. It did for me. Until now.

However, this practice emotionally drained me and left me numb and lacking emotional connection – to myself and others.

I know this isn’t just my problem.

SO, going forward you’ll find all of my content is what I am moved to share with you. I’m going to trust it is for the highest good for me to share this content with you – for my highest good AND for your highest good.

Get ready. We’re gonna have some fun!

What does this mean for you? Stop and consider:

• where in your life do you stop just shy of expressing your authentic self? Do you censor yourself professionally because business is meant to be that way? If so, how does it feel?

• what would your life be like if you relaxed and trusted life to allow you to self-express freely and creatively?

• what’s one small place you can start self-expressing yourself because that’s what feels good to YOU? Small steps make huge differences.

Reply back and let me know how this topic resonates with you. I’m happy to support you in any way I can.

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Role vs. Identity: Is This Clear Enough?

Written by Katy Goshtasbi

Posted on: February 28, 2022

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Role vs. Identity: Is This Clear Enough?, image of a woman holding a ? mark card over her face

Identity versus confusion is a subject that comes up a lot in parenting circles. While the concept seems to go back to your childhood, the results show up in your everyday life- and brand.

Pain hurts. That sounds obvious.

Addressing our pain is even more painful. It’s way easier to ignore our emotional suffering.

In fact, many of you may want to stop reading this post right now because it may be too painful to read.

I get you.

When I changed careers from “securities lawyer” to “branding expert”, the pain of losing my identity was too much to take.

Here’s the thing: I wasn’t losing my identity. I was changing roles.

What Is the Difference Between a Role vs an Identity?

According to Erikson’s theory of psychosocial development, between the ages of 12 and 18, we develop a sense of self and face the questions of “who am I” and “where do I fit in?”

It’s not that cut and dry, though. Most of us are constantly evaluating (deep down in our soul) these very important questions.

Answering these questions often leads us to more confusion. Couple this with the crazy pace of life and no wonder we are uneasy, unsure of ourselves and apathetic towards our jobs, circumstances and support system. According to Erikson, weathering crisis helps us find our answers.

Back to me and my shift from lawyer to branding- you may consider this a crisis. It sure felt like one. Here’s how I look at it (then and now): my roles may change, but my identity is always a human being worthy of love and kindness and compassion – from others AND from myself.

In brand development, I often talk about shifting who we are and authentically expressing our truth to our audience.

When you shift and grow, your practice, careers, friends and social circles may shift, too.

There is definitely fear of losing your identity when what used to define your passion and purpose seems gone.

But you are NOT ever losing your identity. You are just iterating your brand role. Your role is not your identity.

I just shifted roles from “lawyer” to “branding” expert. These days, I’m iterating yet again to another role in my business. And it is painful and scary, too.

Why Is Understanding Your Identity Important to Your Role?

Creating clients, making money and being successful is NOT enough.

The trouble that most of us run into is that we are operating so fast and hard from our roles, that we forget to concentrate on our identity. Work takes priority- it feeds us and makes us feel safe. Plus, work is what we “know”. In comparison, our identity often feels like a squishy topic or vague for examination somehow.

But that’s a false belief….

You need to first work on yourself and your identity so you can avoid burnout and choose the roles that serve you and your audience best. This may seem harder than focusing on work- and it can be.

But the pay-off is insanely amazing, freeing and well worth your effort.

Focus on creating the next best version of yourself. Your perfect roles will show up. Only then can we set you up to have a remarkable brand for others to follow.

If you have questions, find me on social media. I’m always happy to be of service and support.

Like this post? Buy Me A Coffee.☕

Need collaboration and support with your brand, dealing with changes/transitions to grow your brand? Check out my services page.

Download my Top 5 Action Steps To Easily and Gracefully Master Change

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The Best Way to Uncover Your Personal Brand Using Personal Brand Examples

Written by Katy Goshtasbi

Posted on: October 18, 2021

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I was talking to a client the other day. Her father passed away in January 2021 two days after my mom died. We were discussing the concept of grief. She wisely mentioned that people seem to think that if you are grieving a loved one’s passing then you are not strong. We decided grief has nothing to do with strength. It’s a process, just like anything else in life.

We also realized that this confusion exists because the concept of death and dying and grief is mischaracterized in public so much.

What does grief have to do with your personal brand and brand examples?

Mischaracterization and confusion exist in both spaces.

There’s so much content out there related to personal branding, with examples of what you should and shouldn’t be doing. It makes my head spin.

Why?

Because at some point, you are inundated with so many different applications of “personal branding” and “personal brand statements and examples” that you forget what you set out to do.

Let me make this super simple using a few personal brand examples that showcase how a personal brand can thrive.

Your personal brand is equal to you knowing WHO you are. That’s it.

Let’s take a good example, Jeff Walker. If you haven’t heard about him, Google him. Jeff Walker has built a HUGE empire over the past decades by teaching people how to launch online businesses…AND love their life. I’m one of his students (or “owners” as he calls us).

Why does his Product Launch Formula work so well? Besides the many years he’s put into perfecting his actual “formula”, the real reason it works so well is because Jeff is himself. His brand is simple, but not easy. Everywhere you look, Jeff shows up (and sells himself) as just a guy who stumbled onto a successful formula. He’s very frank about his passions, his life and his values. It shows in his success and in his loyal fan base.

So using the Jeff Walker example, now you know your personal brand is not your LinkedIn profile or your website. It’s not about photographs of your personal brand. It’s not about statements you make about your brand.

Why?

Every business has a vibe and a frequency. A pulse, if you will. This pulse, vibe or frequency is what will draw others to you.

BUT no business vibe exists without the human vibe or pulse.

Uncovering your own personal brand and who you are allows you to uncover your vibe and pulse as a human. You get to figure out what makes you tick. This, in turn, allows you to match up your business and career brand with your own brand.

Back to Jeff Walker and his personal brand/empire- Jeff is very clear on his strengths and what makes him tick. For instance, he’s super upfront to say he takes all Fridays off to either ski, mountain bike or be in nature. He always shows up in a t-shirt or a long sleeve shirt and jeans. Nothing else. That’s his consistent Colorado vibe.

Can you feel the difference being so authentic can make- for your well-being and your business success?

Can you do this for yourself?

Only then will others stop to notice you. Feel your authenticity. Refer to you. Be your biggest fan and champion.

Want to know where to start? Start by taking some time to really unearth and discover who you are as a human being. Start by writing your first memories that surface. Keep writing. Write what those emotions meant to you. Go slow and be gentle with yourself. This process is exciting…and it can bring out some feelings that may have been buried for quite some time.

Want my help? I’m here for support. Schedule your brand DNA Strategy and Assessment session, a 1:1 meeting for you and I to brainstorm, diagnose and implement your best plan.

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How To Ensure You’re Getting A Fair Slice: Equality & Value & Change

Written by Katy Goshtasbi

Posted on: August 5, 2021

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How To Ensure You’re Getting A Fair Slice: Equality & Value & Change, image of women working together

Ready for a true story….?
 
It was 2002. I was at the law firm in DC practicing. One day I didn’t get assigned work that I thought I should have gotten. Instead it went to one of my male counterparts. I found myself in my office crying out of frustration and anger…..I was so embarrassed and confused.
 
I thought, who cries in their office? ME!
 
When I was a practicing securities lawyer, I often thought about the imbalance between me and my male counterparts. I found myself thinking about this discrepancy TOO MUCH. Was it me, or them, I used to muse?
 
Looking back, now that I know one of my core brand values is fairness, my fascination (obsession?) makes perfect sense.
 
August 26, 2021 is Women’s Equality Day in the United States to commemorate the 19th Amendment allowing women the right to vote. Although not just a national event in the U.S., the first Women’s Equality Day was in 1972 as a result of Nixon signing the congressional proclamation so stating.
 
As such, I want to share tips for women professionals to really be able to capitalize on being equal and having a brand that shows up as equal and then some. The goal is to allow you, as a professional woman, to get better clients and jobs, reclaim your personal time by working less on the nights and weekends and have more time to enjoy the financial freedoms you’ve worked so hard to earn.
 
If you don’t identify as female and you’re reading this, then this is a great opportunity for you to read, learn, gain a new perspective…and use what you learn in support of the women in your life. Your life will be better as a result. I promise!
 
The first challenge with owning our value and feeling equal is being willing to accept the changes that come with being valuable and equal.
 
I remember all my years as a lawyer in corporate America. Every organization I worked for, including the federal government, was a fan of growth and wanted it. Not many wanted to deal with any change that leads to this growth. It was too much and too hard. We are creatures of comfort and habit. It helps to keep our anxiety in check and our fears at bay.
 
You may laugh at me, but this is a topic I think about for myself regularly. Some weird thoughts enter my mind: “If I really own my value and see myself as equal to the superstars in my field, then I could be so much more in the public eye. Then what would happen to my daily life?!”
 
Stupid? Perhaps. A thought of mine that limits me finding and owning my value and thus, equality? Absolutely.
 

So, what does this mean for you? Stop and consider:

1. What are your random thoughts about your value?

2. Do you show up daily with a brand that tells the world that you are equal and just as valuable as your colleagues, competitors, etc? If not, why?

 
While these two questions may be painful and make you squirm, they will get you results in the long run. I know because I’ve seen the positive results of asking myself these very two questions daily.
 
Want more easy tips? Download my free Top 5 Tips Women Lawyers can use to seize your equality and support other women to do the same: https://purisconsulting.com/women-equality-tips/

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Are You Crossing That Fine Line from Self-Marketing to Bragging

Written by Katy Goshtasbi

Posted on: July 26, 2021

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Self-Marketing, Are You Crossing That Fine Line from Self-Marketing to Bragging, image of a woman walking across the street

I’ve been thinking a lot lately about the idea of how to go out “there” and develop new business and/or develop your career.

Here’s the obstacle most of you share with me….

You don’t want to be overly aggressive and bother people.

Makes good sense to me. None of us want to bother someone else. The goal is to support and help your audience, of course.

There definitely is a fine line between being (seen as) too aggressive or bragging AND being too humble, and not self-marketing and hiding in the shadows of your strengths and greatness as a brand. Neither works to help you meet your goals. Neither works to establish likeability or any degree of loyalty with your audience.

How do you know when you’ve crossed that fine line, though…..?

It’s been years since my self-confidence lows have really been an issue for me. But no one is immune from the overbearing ego that tells us we are not good enough, when really we are and should be sharing our greatness with others. Not even me….

I tend to know I’ve crossed that line (in a good way) when it’s not just the fear of being successful or just getting over my self-confidence lows. If I feel happy knowing that I’m going to support someone and really bring them value, then I’ve hit that sweet spot.

What about you?

Comment below and share your thoughts with me about this topic. That’s how we learn and support one another. I read ALL your responses myself.

Here’s to harmonizing that fine line.

PS: Thanks in advance for commenting and sharing your thoughts on when you feel you’ve crossed the line into bragging vs. truly being of service and making sure your audience hears how great you are/how much you can help them. I can’t wait to hear from you so together we can help others learn, too!

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Out of Your Comfort Zone: Personal Branding Activities

Written by Katy Goshtasbi

Posted on: June 17, 2021

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When I first moved to the US, everything and everyone was scary! I was 6 years old and spoke no English. I was utterly confused, displaced and very much out of my comfort zone. It took me time and patience to find some sort of relationship to my comfort zone as I developed my identity and brand. But I did it. These days so many clients discuss with me the various strategies to get out of their comfort zone. One client last week smartly discovered the big secret to stepping out of her comfort zone AND still having fun.

 

Watch the video below and find out the big secret…

 

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Branding Statements & Tips

Written by Katy Goshtasbi

Posted on: June 7, 2021

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Branding Statements, image of a woman holding a folder smiling

When I was little I used to talk A LOT and often. I always had something to say. It was like I had to share my brand with the world (more like my mom, dad and sister!).

Clients often come to me and ask me about having a brand statement that represents them. Here’s what one client, from a major corporation, said on a LinkedIn recommendation about her work with me. She found her voice and brand statement- and uses it well in a large corporate setting, virtually!

“Katy has helped me get more clarity into my strengths and how best to utilize them. She has helped me define my personal brand and be aware of consistently showing up aligned with it. My success at this was reflected in a recent review that literally used adjectives to describe me that were my brand adjectives! I’ve also found her coaching about impactful communications invaluable. I have more confidence now than ever in having sometimes difficult conversations and have become more effective in marketing myself.”

How can you find your brand statement? Here are some tips to consider:

  • Make it personal: business is personal and so is your brand statement. If you tend too much towards being formal and “business-like”, you’ll miss the point and be ineffective.
  • What do others say about you? What others have to say about you is very much your brand statement externally displayed and summarized by your audience.
  • Catalog your “wins”: knowing what you excel at, big and small, is the first step in owning how great you really. Only then can you put it into a statement to the world.

May this inspire you to live your best brand statement.

Much love,

Katy

PS: And whenever you are ready, here are 2 more ways I can guide you to discover/refine your personal brand so you can grow your practice/career, have a practice that authentically represents and get rid of overwhelm/get back your time and personal life:

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