Katy’s Books

Personal Branding 101 is an inspiring exploration of who YOU are as a brand. No matter who you are, you’re always selling yourself, even if you aren’t a salesperson. What makes you unique is your most important “selling point” in both your personal and professional lives. In this book, I share the pillars of identifying, developing and utilizing a personal brand that resonates with who you truly are—for profit and purpose.

With over 1.2 million licensed attorneys in the United States, how do lawyers stand out from their fellow practitioners and get jobs, promotions, clients, and referrals? In just one hour, I’ll teach you how to discover your personal brand and use it as a marketing tool. You’ll learn how to improve your visual brand by making simple yet impactful changes, create effective marketing materials, and network successfully.

When you elicit, master and activate your emotional resonance, connecting with anyone is easier, more natural and effective. You just show up and people are attracted to you, giving you the freedom to have a career and business where you are at peak performance, clear, confident, efficient, attracting great clients, patients and opportunities with ease and grace.

In her latest book, Katy Goshtasbi teaches professional women how to unearth your own unique emotional resonance in four simple steps for success personally and professionally.