Personal Branding Bootcamp
Authentic, Easy, effective, and Healthy
For Professionals
This is about healthy branding and a healthier you. Not anyone else’s, but your own. This program will guide you toward being seen, heard and respected as a successful professional, seeing the diversity in others and creating harmony and wellness for yourself and those around you.
My ultimate goal is to clarify and magnify what you project to the outside world, and to renew how you feel inside, allowing wellness to naturally take place. That’s a big part of what branding is to me, and it’s what I’d like for you.
Together we can deliberately create YOUR authentic personal brand to fundamentally transform YOUR view of yourself, the world’s view of who you are, and how you embody that in your career and personal life. In the end, you are more successful; effective, efficient, deliberate, focused, diversity around you flourishes and healthier workplaces form. End of story.
BEING A CREDIBLE PROFESSIONAL IS ABOUT KNOWING WHO YOU ARE: AUTHENTICALLY.
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JOIN OTHER SUCCESSFUL PROFESSIONALS TODAY.
UPGRADE YOUR BRANDING MINDSET.
Create your own success story! YOU HAVE ALL THE POWER
HURRY! REGISTRATION CLOSES IN...
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What if you had an EFFORTless, proven system given to you, that enabled you to create a self-defined, authentic, crystal clear personal brand, easily and gracefully, generate diversity, BE healthier, manage all changes, exert massive influence over your audience, and have control over your career and personal life so you can truly enjoy your financial success and free time?
Then Personal Branding Bootcamp is
totally for you.
The world is a different place, full of changes and challenges.
This is the moment to hit the “restart” button, own 2023 with ease and grace and be perceived exactly as you want to be.
There will never be a “perfect” time. Now is it.
Don’t squander this opportunity.,
Since you are reading this, it’s likely..
- You’ve tried working with others who have promised you a method that would work, but didn’t because it wasn’t individualized to your strengths and attributes
- You want to be healthier, more diverse and effectively and confidently tell others who you are and what you do, and be heard as your true self
- You know there’s more to your life than a regular job, that you have a higher purpose and know you can help people with your natural talents and abilities, but you just don’t know how to, yet
- You want to learn and grow in a supportive community atmosphere of others who are doing the same, and who “get” you
- You want to market yourself, but don’t want to brag or come across as “sales-y”, but authentic and have it come easily with grace
Katy is working the entire team of Scarborough Law helping us uncover our personal and firm brands. Her methods are helping each of us reveal the brand we want to present to the world. The exercises have brought our staff closer together and are enabling our entire team to discover our authentic selves. I highly recommend Katy for your transformative experience.
– Stephanie Scarborough,
Scarborough Law
THE PERSONAL BRANDING BOOTCAMP is THE ANSWER YOU’VE BEEN LOOKING FOR, TO FINALLY BREAK THROUGH YOUR BLOCKS AND START LIVING Happier, wealthier, easier, healthier, seen and heard. you deserve it.
A SUCCESSFUL COMMUNITY
GLOBAL
MILLIONS OF DOLLARS CREATED
LIFE-ALTERING FREEDOM
Your personal brand is an outward expression of you and now is your chance to make it shine
CHOOSE YOUR PAYMENT OPTION + JOIN TODAY
HURRY! REGISTRATION CLOSES IN...
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The old way wasn’t working...
THERE COMES A TIME WHEN WE ALL REALIZE WE HAVE GIFTS AND ABILITIES THAT WE CAN GET PAID FOR AND INCORPORATE INTO OUR CAREERS. We all feel it. But a change is coming, and now is your time to conquer whatever has thwarted your goals and expectations.
First, you have to identity, excavate and bring to light these gifts AND learn what blocks them. Only then can you put it out to your audience as a brand and be of service.
Maybe you’ve been passed over by others, or you haven’t been seen and heard for the great mind you are and you want more diversity in your world.
Maybe it’s difficult and overwhelming to gracefully deal with all the changes in your life and you want to be healthier and less stressed.
Perhaps you’ve struggled to find clients and employers who can afford you, appreciate you, and pay you what you’re really worth.
Maybe, like many of us, you’ve experienced pandemic overwhelm, or strained to juggle home and career, or been frustrated by “hybrid” models and want to create a more inclusive, diverse work model.
We’ve all been waiting for life to open back up, most of us suffer from “imposter syndrome”, and too many of us are sick from the stress of the work we used to love!
Not to mention the guilt over neglecting family and friends over endless workdays and workweeks. Add to that, too many of us find ourselves overdrinking just to cope, which exacts a huge toll on health and performance, and causes anguish to loved ones.
Katy has an amazing natural ability for guiding her clients to identify their uniqueness. The material is already within us and she brings it to the surface so we can communicate it clearly with others. It is a relatively fast process and I wish I started this work years ago.She believes in endless possibilities for my business and in life. She is the energy and light we all need in business.
– Stephanie Barnier, CFP
What can I say- working with Katy isn’t work, it’s a personalized expedition into what makes you tick so that your business ticks for you. I really do feel that I’ve gained not only a new perspective on not only how I work and run my business but why I do it and most importantly what needs to change. Katy’s energy and grace are contagious- don’t miss the chance to catch some for yourself.
– Roya Hough, JD
A better way...
What happens when you empower yourself and distinctively express your brand message?
Once we’ve worked together to carefully craft your own unique, self-defined personal brand, you’ll stop struggling to express the real you, your true identity.
YOU will see you. You will be healthier and less stressed. You will embrace others. People will see you. People will understand who you are, what you represent and what you bring to the table.
They’ll ascertain your values, ethics, and ideals. They’ll begin to trust you, like you and recommend you. Then, your ideal clients will discover you. They’ll seek you out, find you, hire you, and recommend you to their friends. The cycle continues. You’ll choose your ideal clients.
You’ll know your value. You’ll control your time and health and well-being. You’ll live the life you dreamed of and expected when you first started your career and business. You’ll be of service and live your purpose.
I created this system...
By spending seven
(long and agonizing) years developing my own brand after I stopped practicing securities law.
But you don’t have to go through the same pain. Instead, you’ll save hundreds of hours of your time and spare yourself the headache of trial and error. This is time you can spend billing, or, even better, with your family or friends, enjoying your life, confident that your brand works! If this worked for me, it can work for you, too!
I’ve worked with hundreds of law firms, organizations and Professionals to define their individual personal brands, create diverse work settings and wellness over the past 12 years. The process is streamlined, easy, and yet tailored just for YOU, by you.
Your personal brand is an outward expression of you and now is your chance to make it shine
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Imagine...
- In just 10 weeks, you’ll have the tools for your precise personal brand, created by you with confidence, clarity, and fun.
- You’ll be freed up to concentrate on work when you are at work, and focus on your other roles when you are not, being efficient and effective in all your functions.
- You’ll have a clear definition of your specialization and confidently discuss what you do, owning your natural strengths and knowing just how you can best serve your clients. You'll embrace other's diversity as a result.
- You’ll have an increased sense of harmony and balance and wellness, able to deal with any change in your life. You’ll free up more time to spend your hard-earned money and enjoy your life.
- You’ll attract the right clientele - and have the confidence to fire the ones that don’t fit your style. You’ll know your real value and your true worth.
- I can confidently assert all this because I feel these things myself, and I can show you how to get there.
Working with Katy was one of the best decisions I’ve made for my career, and for myself. I was overwhelmed and not sure what my next step should be. Katy brought me back to the basics – what is it that makes me “me”, and how do I get that across to someone else. I am now much more confident in who I am, and am more willing to take a risk in my career, and in life, because I know my strengths and weaknesses better, and have trust in myself and my abilities. I wouldn’t be where I am without putting in the work that I did with Katy.
– Jill Ragan, JD
How to know if
The Personal Branding Bootcamp
is for you
(it’s not for everyone)
This program is only for professionals that are serious about transformation and want to see and feel true fulfilment. If you feel you’re not quite ready for a real change that requires honesty and commitment, then this program is not for you. You will have to invest your time and energy to see results you’ve always wanted. Consider this: how much longer will you endure this rut, doing the same thing, and expecting better results, only to be disappointed and feel left out and unhealthy?
Your personal brand is an outward expression of you and now is your chance to make it shine
CHOOSE YOUR PAYMENT OPTION + JOIN TODAY
Here's what you'll get from
The Personal Branding Bootcamp
- Clarify your strengths and learn to trust your abilities and utilize these strengths.
- Define your brand and show up consistently aligned with it.
- Learn how to have more potent communications and the self-confidence to have difficult conversations and sell yourself.
- Project your differentiated skill set as a professional and as a human. Honor others' diversity
- Have more impactful and easier negotiations, both formally with your clients and informally with your staff/team.
- Upgrade your professional and personal life by clarifying what makes you tick at work and in the world.
- Focus your energy at work to gain free time for yourself and your loved ones, instead of overworking- be a kinder, healthier, more fun human everywhere.
- Be sure of who you are and confidently take risks you may have thought you shouldn’t take.
- Identify what makes you “you” and deliver these well-received messages to your target audience.
- Gain a new perspective on not only how you work and run your career/business, but why you do it and - most importantly - what needs to change.
- Refine your negotiation skills to implement tools which result in faster and more amicable settlements for your clients.
- Find your voice by illuminating your uniqueness and mastering communication to your audience, be a leader in meetings, have your suggestions taken seriously.
- Spend less time networking while earning 30% more money and reduce your workload by at least 30%.
- Be known by your clients, colleagues and friends as an “amazing professional".
- Reduce the anxiety, stress and overwhelm of a post-pandemic career and family life.
- Free up time to give back, through community service and guiding others to be a better version of themselves.
Your personal brand is an outward expression of you and now is your chance to make it shine
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Hi, I’m Katy!
I haven’t always been in the diversity, wellness, branding and coaching business. I was a securities lawyer for over 14 years. When I became a lawyer, it was because I wanted to help save the world. I had a thriving, powerful, intense career. I was making money. But, I was stressed! My doctor told me my stress would literally kill me if I didn’t quit my job. I was also feeling unfulfilled and confused. I liked the money and the power, but was I supposed to be a lawyer forever?
When I stopped to ask myself that one important question, I realized that being a lawyer was not the purpose of my life, and it was time for me to make a change.
I quit my legal career two years before the Great Recession, then spent seven painful years unearthing my own brand and purpose. I developed tools, techniques and a unique methodology to successfully build, own and optimize my personal brand, create diversity around me and be healthier.
Now, I truly live my purpose and absolutely love the work I do every day, and I want the same for you. I get you!
You decide what is your calling and your purpose, and I’m here to help you fulfill all aspects of that mission. To discuss, to suggest, and to help you confidently traverse your path. It is my honor and joy to teach professionals, just as I did all those years ago for myself – except without all the pain!
It all started with me not doing the same old thing, but actually being willing to try something new and different for the sake of my family, my health, and my career.
Your personal brand is an outward expression of you and now is your chance to make it shine
CHOOSE YOUR PAYMENT OPTION + JOIN TODAY
A LOOK AT THE MODULES!
Module 1
BRAND FOUNDATION
Identifying your natural strengths, managing stress and managing time are critical in order to lay the proper foundation for unearthing your personal brand. We’ll dig into change/transformation in a very different way and how to manage this process.
Module 2
VISUAL BRAND
Upwards of 78% of anything people buy has nothing to do with the substantive knowledge therein, but with how the service makes them feel. Creating your visual brand will give you a powerful tool in your toolbox to get instant recognition and positive attention and boost self-confidence.
Module 3
PERSONAL CONNECTION STORY®
Every one of us has a story. We need to share it with our audience in order to emotionally resonate with them. You’ll learn to craft your story, share it appropriately and use it to connect with, and sell your brand to, your audience. The result is consistent messaging AND clearing up the past blocks to your success.
Module 4
YOUR AUDIENCE
Your perfect audience is both online and in person. Once you identify them, you can easily connect with and be of value to them. Learn how to find your audience, based on your brand, and how to read and deliver to them without stressing out. Learn how to create a diverse culture.
Module 5
NETWORKING YOUR BRAND
Where to show up and how to sell your brand are critically important. Learn where, when and why to show up. Learn to establish a community service platform for your brand to help you network easily, work with diverse people and feel healthier.
Module 6
COMMUNICATION & NEGOTIATING YOUR BRAND
It’s not enough to have a brand. You must be able to communicate your brand effectively to your audience so they “get” you. You must also effectively negotiate your brand value in order to get what you want.
Module 7
YOUR PROFESSIONAL BRAND
Applying your personal brand effectively into your business/career brand is the key to a successful professional and personal life. If you don’t get this part right, your brand may feel inauthentic to your audience. You’ll learn how to use precision brand content that meshes with your professional brand, so you get seen, heard, hired, promote a diverse atmosphere and be healthier.
PLUS, WE'LL MEET WEEKLY LIVE ONLINE WHERE:
#1 Katy will teach live from that week’s module content. Katy will coach you live if you want.
#2 You can ask all your questions and get answers.
#3 You can interact live with the community.
Dates: Email us for upcoming dates and get on the waitlist.
And after the program is over, you’ll still have access for another 4 weeks so you can go back over the material again at your leisure. You’ll find the ability to review the material again is simply priceless.
Bonuses
I want to take you beyond just knowing and get you going right away. I’ve thought long and hard about how I can make this offer even better, and I came up with these amazing bonuses. Each one of them is easily worth more than the cost of the entire program.
TIME MANAGEMENT BONUS
(Value: $97)
All about helping you create and manage time in order to get your brand to shine and work for you.
CORE VALUES BONUS
(Value: $197)
Developing your core values is foundational to your brand success so you convey to others who you are and what matters to you most.
ONLINE SURVEYING BONUS
(Value: $297)
Knowing what your audience wants from you is critical so you can deliver your brand effectively to them. You’ll learn how to effectively survey and tally your survey results online.
If you add up the value of JUST the 3 bonuses, it comes to well over $600 already.
Your personal brand is an outward expression of you and now is your chance to make it shine
CHOOSE YOUR PAYMENT OPTION + JOIN TODAY
Join me
You’ll get the opportunity to create, once and for all, the type of personal brand that reflects your humanity, diversity, wellness, and brings you the ultimate results in your career and personal life.
To have your own influential, authentic brand online and in person you must think and do differently. Your life and entire outlook can rapidly elevate and excel when you commit to the Personal Branding Bootcamp.
Your No-Risk Guarantee
You have a full 14 days from the start of the first module to see if Personal Branding Bootcamp is right for you. If you decide that it isn’t, just let us know and we’ll gladly refund all your money. No hassles. No hard feelings. You can’t lose.
If you’re ready to have an influential and effective brand, your next step is to click the Register Now button below and get into your Personal Branding Bootcamp.
A closing reminder...
This is about your branding. No one else’s, just your own. On the whole, our success in life hinges on our own actions. Mindset, action, persistence, and discipline.
Superior branding shows who you are. It attracts, possesses and conquers. It’s about the things you think, say, and do, and what you present to the world. It’s the world’s only representation of who you are. I want yours to be diverse and healthy. That’s what branding is to me, and I will show you a proven method that will work for you.
You want to get ahead, to be where you’re meant to be, to be what you know you can be, and to do what you’ve always meant to do with ease and grace. I guarantee that getting your branding right is the ultimate use of your time, and I’ll be there with you every step of the way.
Join us now. This is your time, and I’d love to see you be who you truly are meant to be. A star.
You have a big decision to make. I can’t make it for you… the only thing I can do is tell you that my Personal Branding Bootcamp works. It’s worked for me, and it’s worked for thousands of my clients. I’ll see you inside.…
My business partner and I began our work with Katy individually in her Bootcamp. Going into that process I do not know that either of us really knew what to expect, but I know I did not expect to come out of the Bootcamp with a life long business coach/advisor! Katy has proven to be the glue that has helped our company stay together year after year! Let’s face it, whether a business partner or a spouse, it is a long-term relationship that needs work. Many business owners miss that crucial part of running a business with another person. We are all human, we change as the years go by and we grow in different ways. If you do not acknowledge the growth and shift the relationship to allow for it, you are setting yourself, and your business up for failure! I am in awe at how quickly Katy can take a very tense situation and help each of us to understand the other in a way that allows for us to move past the issues and get back to what we are really trying to do, which is run a business! I cannot recommend her services enough! Money spent on Katy’s services, whichever you choose to use, will be by FAR the best money you ever invest in your business and yourself.
– Jennifer Segura
Want in? Hurry! Registration closes soon!
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Frequently Asked Questions
Whether you’re feeling scared, nervous or skeptical – that’s totally okay and totally normal.
It’s totally right for you to want all of the information before committing and I’m happy to answer your questions.
If you feel called to do this work and want my support to upgrade your brand, diversity and healthy mindset, I know I can help.
This is YOUR YEAR to own your fabulous-ness, increase your income with ease and grace, be seen and heard with confidence and surround yourself with other supportive, amazing professionals who have been/are in your shoes.
Dive into the FAQs below and if you still have questions Click Here to message me.
Having your ideal career and business on your terms, not working long hours, relaxing with friends and family, traveling and enjoying your hard earned money and feeling free to be you…
Whatever the big goal and whatever your version of your amazing brand and career looks like… it all starts with taking action to make this year different.
It’s your time and you’re ready for the next step
Katy has helped me get more clarity into my strengths and how best to utilize them. She has helped me define my personal brand and be aware of consistently showing up aligned with it. My success at this was reflected in a recent review that literally used adjectives to describe me that were my brand adjectives! I’ve also found her coaching about impactful communications invaluable. I have more confidence now than ever in having sometimes difficult conversations and have become more effective in marketing myself.
– Divya Varshney, Microsoft
YOUR PERSONAL BRAND IS AN OUTWARD EXPRESSION OF YOU AND NOW IS YOUR CHANCE TO MAKE IT SHINE
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ANSWERS TO YOUR QUESTIONS...
This is Katy’s specialty! Katy’s curriculum is set up to ensure that if you want it, you can have all the support of the other participants, online and in-person. This is done via exercises and collaborative dialogue and in our supportive online community.
If you don’t want/need much support from the other participants/group, then Katy’s program is for you, also. She tailors the learning to cater to your needs and wants- to ensure you get exactly what works for you.
In addition to the LIVE group meetings, Katy offers attractive pricing on a 1:1 meeting package, just you with Katy, to individualize the learning exactly for you and your branding goal.
Katy suggests you seriously consider the 1:1 meetings to individualize the program, especially at the reduced pricing.
We have a strict confidentiality policy in all our group programs, otherwise the groups won’t work. Katy sets the stage for a safe, confidential atmosphere from the beginning and ensures constantly that all participants honor the confidentiality of the group.
You will also never be singled out in the group, if you don’t want to share. Either way, your dialogue and conversations are safe and you are always supported and honored!
Great question! It’s common to experience hesitation as you grow and do the self-work. That’s how you know the program is working- you are changing and growing and expanding your boundaries- and that naturally comes with some slow starts.
Katy is always guiding participants with this very natural part of the program. Just email or call her and she’ll walk you through that moment and you’ll hit the ground running again. Simple and easy.
Each module is released on Friday, allowing you all the way until the following Friday when we meet live, in-person, to watch and learn on your own time and at your own speed. Plus, you get two weeks off to integrate your learning and pause to reflect and not rush.
Don’t have time to watch the module for that week? No worries. You have access to all the modules for 4 weeks after the program ends, so you can always go back and catch up or re-watch at your own pace.
I’m darn sure you’ll love it, but just in case you don’t…
— .no worries at all, because I have an iron-clad guarantee that makes this a 100% no risk investment.
If, after two weeks in Bootcamp and our community, you decide that it’s not for you, just let me know and I’ll refund 100% of your tuition – no questions asked, no hard feelings, nothing but well wishes. That’s how confident I am in the quality of this program!
I want you to feel so good about making this investment in yourself and your future, though. So if you try it out and it isn’t for you, so be it.
Join now and feel confident in your decision with my 14-Day guarantee.
The first module is released on, October 31, 2022 and we have our first live, group meeting on Friday, November 4, 2022. However, the final date for registration is Tuesday, November 1, 2022 at Midnight Pacific Time. Commitment is everything and you’ll feel so good when you commit!
Yes!
TIME MANAGEMENT BONUS
(Value: $97)
All about helping you create and manage time in order to get your brand to shine and work for you.
CORE VALUES BONUS
(Value: $197)
Developing your core values is foundational to your brand success so you convey to others who you are and what matters to you most.
ONLINE SURVEYING BONUS
(Value: $297)
Knowing what your audience wants from you is critical so you can deliver your brand effectively to them. You’ll learn how to effectively survey and tally your survey results online.
If you’ve been looking for a good excuse to join and change your practice and life for the better, NOW is the time my friend!
Each week for seven weeks, a recorded module is released on Friday morning. On that corresponding Friday at 11am Pacific Time, we have a LIVE group meeting with Katy for an entire hour where Katy teaches highlights of the module for that week, coaches, takes Q&A and facilitates practice exercises. These live group sessions are NOT recorded to preserve the privacy and confidentiality of the group members.
Your personal brand is an outward expression of you and now is your chance to make it shine
CHOOSE YOUR PAYMENT OPTION + JOIN TODAY
What the others are saying...
TESTIMONIAL:
Miranda Gottlieb
“One of the biggest takeaways so far in our work together has been owning my adjectives. I am constantly pitching myself. Being able to tell my story and hit the different points by weaving in the adjectives helps me to stay focused, on track and compelling.”
TESTIMONIAL:
Silvina Tondini
“Katy transformed my ability to understand that my personal and professional life perfectly join and are a match. This transformation, opened lots of doors for me.”
TESTIMONIAL:
Roya Hough
“The more effort I put into integrating [who I am], the easier life becomes. Before bootcamp, I was confused and frustrated regarding my messaging on how to be an attorney because it ran counter to who I am. I got takeaway that I can bring myself into promoting my practice. I also discovered that other women lawyers have similar issues and that I don’t need to keep up appearances. I sleep better at night knowing I made an effort to put myself at the table authentically.” – TG
“I started Bootcamp & 1:1 with Katy in the height of the pandemic. It seemed like a good time to focus on the business side of being a lawyer. I was at a crossroads & maybe a breaking point when we connected. I was exhausted, bewildered. My bandwidth was stretched so tight I thought I was going to snap. I was petrified because I wasn’t sure I could afford to commit to the level of service I needed, but I knew I had to face my business transition head on. Now or never. What if this is a waste? What if I spend this money during a pandemic & there’s no return? Thank God I did it. Katy has helped me completely restructure my business in a way that I could have never done alone. She saw things in me & didn’t know existed. She extracted my good & helped me minimize the rest. She kept me focused by being pragmatic, sincere, and truly vested in my mission. She was never pushy, but always encouraging and compelling. Now, a year & a half later, I have successfully transitioned my business to what I WANT it to be. I control my business, my clientele, my image. My business doesn’t control me anymore. My decisions are deliberate. But I’m not done w/ her yet. We’ve got more good work to do. Katy, thank you. I’ve hit many significant milestones w/your help. This isn’t just about my image, branding & business. This is about my long-term quality of life. I’m so grateful for you.” – April McLaughlin
Your personal brand is an outward expression of you and now is your chance to make it shine
CHOOSE YOUR PAYMENT OPTION + JOIN TODAY
TESTIMONIAL:
Jodi Donato
“Katy helped me discover my personal brand in order to be able to market my brand and legal practice to my ideal clients. My biggest aha! moment was learning how to intentionally own my brand.”
TESTIMONIAL:
Arcelia Magana
TESTIMONIAL:
Sandra Murado
Your personal brand is an outward expression of you and now is your chance to make it shine
CHOOSE YOUR PAYMENT OPTION + JOIN TODAY
