Katy Goshtasbi

Marketing in the Music Industry: 3 Challenges You Will Face in 2019 & How to Overcome Them

Over the holidays, my husband was trying to figure out what gift to buy me. He always focuses on music…

6 years ago

Coping With Stress: 3 Tricks to Managing Stress at Work

Hello 2019! While I find the notion of a new year so exciting, I also often find I get extra…

6 years ago

Katy G TV – Episode 10 (Respond vs. React)

How often do you react versus responding? What does that say about how we perceive you and your brand? Is…

6 years ago

Getting Your Staff on Board: Why Company Branding Internally Is Just as Important as It Is to the Public

I often get asked regarding branding internally and externally. Clients seem confused. After all, traditional marketing companies for years have…

6 years ago

What to Do When Motivation Stunts Your Productivity and Brand

I often teach about my research regarding the correlation between our stress and self-confidence. Here’s a great quandary from a…

6 years ago

Women Give San Diego’s December Update Featuring Katy Goshtasbi

Katy is honored to be the featured member of Women Give San Diego (WGSD). A charitable giving circle, of which…

6 years ago

5 Tips for Getting Your Foot in the Door When Moving Up the Corporate Ladder

When I was working my way up and through the corporate ladder as a securities lawyer, there was always talk…

6 years ago

3 Examples of Innovation in Business & How They Impacted Day to Day Tasks

When I think of innovation, I don’t think of innovation in the way most people do. I think of innovation…

6 years ago

Katy G TV – Episode 9 (Adaptability)

 How adaptable are you personally and professionally? One of my favorite words is “nimble”. Adaptable brands are nimble, adaptable…

6 years ago

Record Contracts: Maintaining Creative Control in the Music Industry

When I was a securities lawyer I remember how hard it was to stay in control of my practice and…

6 years ago

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