Katy Goshtasbi

TOP 3 COMPANY EMPLOYEE BRANDING PROBLEMS THAT COME WITH INTERNAL COMPANY CHANGES

Within organizations the one thing you can count on is change. Change is inevitable. It comes often and is often…

9 years ago

Top 3 Marketing Mistakes Mid-Level Attorney/Partners Make

When I graduated from law school in 1997, jobs were plenty.  I was so very fortunate, as were all my…

9 years ago

#1 WAY TO AVOID YOUR BRAND FAILURE IN 2016: INTENTION VS EXPECTATION

My life has gotten way easier over the last several years. In particular, my relationships have become much more fun…

9 years ago

Do You Hygge’ and Does It Make You A Happier Brand?

About two weeks ago San Diego went through a nasty heat wave. The high temperatures were relentlessly in the 90s…

9 years ago

Dealing With Change: Impact On Your Brand

As humans, we are not very good with change.  Of course, we all know why.  What's known is comfortable.  Anytime…

9 years ago

Brand Attraction: How “Attractive” Is Your Brand?

Have you ever had those days when you felt less-than attractive? You know what I'm talking about.  I've had many…

9 years ago

Top 3 Tips To Move People To Buy Your Brand

As the statistic goes, 78% of everything we buy is based on how we "feel" about it (product or service)…

9 years ago

Do You Do Too Much? Making Your Brand of Nothing Mean Everything.

I recently took to reading the Tao Te Ching. It is known worldwide as The Book of the Way, which is…

9 years ago

Personal Branding Case Study: Adam Lambert

I recently attended a concert by Adam Lambert. For those of you who need a refresher, Adam is the San…

12 years ago

Calm, Measured Demeanor- Is This You?

Oftentimes the biggest challenge we face with our personal brands is our inability to "keep it together" well in meetings…

12 years ago

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