What NOT To Do During An Interview Or A Sales Pitch- tip #1

Here at Puris Image, we work with businesses and their employees on developing their personal brands and conveying that into a successful personal brand. However, it seems we are often working on interviewing skills for our clientele, too.  So whether you are interviewing for a job or a new client/business, the tips are all the same.

In fact, I’ve discovered a pattern that happens with people who are interviewing- whether they be attorneys, CEOs, entry-level people, etc.  The list is so long that I’ll address one issue each time.

So here’s the main thing NOT to do during an interview: DO NOT be or act desperate.

The tone of your entire interview is set by your mentality.   Too often people go into interviews (or meetings with prospects for new business) with a mentality of being desperate because they need the job or need the business.  This is a perfect way to set yourself up for failure. People can sense desperation and do not like it.

You must create a win-win situation.  So remember, you are not desperate.   The best way to not be desperate is to:

A) Think to yourself, Do I want to work here?  If it is a prospect, think to yourself whether  you really like them as a potential client.

B) Create JOY as the emotional underpinning for why they should hire you or engage your firm.  As with all things related to branding, if you I cannot see you as bringing joy to our office and our clientele, then I cannot hire you or give you the business. I can teach anyone most anything, but I cannot teach joyful attitude and integrity.

C) Show your flexibility and adaptability as an employee or vendor.  Make sure your responses and questions all come across from a place of being open to new concepts and people, but NOT overly ingratiating.  For example, “I’d be open to working different hours” and NOT “I can work any hours you need for any pay.”  OR if you are a business prospecting, “We are happy to create a service package that is customized to your business needs” and NOT “We’ll do whatever you want at any price”.

Look for the next tip at a later date.

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