Dealing With Change: Impact On Your Brand

As humans, we are not very good with change.  Of course, we all know why.  What’s known is comfortable.  Anytime we have to give up our comfort zone, we get stressed and scared.

Looking back on my change in career, it was scary.  Once I knew that I wasn’t meant to practice law anymore, but to do something else with my natural talents and abilities to be of service to professionals, it still wasn’t a fast and easy change/transition.  It too me so long to really “own” that I wasn’t practicing law anymore- and that I didn’t want to practice law anymore.  It required me to give up identifying with being a lawyer.  It was like someone had stripped my identity, not to mention my cushy income stream.

If I wasn’t a lawyer, then who was I? It wasn’t until the day that I stopped identifying with what I did for a living, and started identifying with who I AM, that I started to love the change.  It took several years to get there, though. You know what they say about overnight success.

Brands that are open to change and flexible with change are dynamic brands that endure. These people also have brands that draw in others to them for this very same reason: if someone fears change, they’ll love being around those who are braver than them.

What does this mean for you, your brand and your business/career? Stop and ask yourself:

• How often do you face change and just move forward, trusting your gut that you are on the right track, instead of living in fear?
• How often do you implement change at work? If you have employees that respond to change by saying, “are we changing that again?” or “we liked the old way”, then you need to rethink your employee pool.  Either re-train them or get new employees that are more flexible and can go with the flow of change.