Katy G TV – Episode 10 (Respond vs. React)

6 years ago

How often do you react versus responding? What does that say about how we perceive you and your brand? Is…

Getting Your Staff on Board: Why Company Branding Internally Is Just as Important as It Is to the Public

6 years ago

I often get asked regarding branding internally and externally. Clients seem confused. After all, traditional marketing companies for years have…

What to Do When Motivation Stunts Your Productivity and Brand

6 years ago

I often teach about my research regarding the correlation between our stress and self-confidence. Here’s a great quandary from a…

Women Give San Diego’s December Update Featuring Katy Goshtasbi

6 years ago

Katy is honored to be the featured member of Women Give San Diego (WGSD). A charitable giving circle, of which…

5 Tips for Getting Your Foot in the Door When Moving Up the Corporate Ladder

6 years ago

When I was working my way up and through the corporate ladder as a securities lawyer, there was always talk…

3 Examples of Innovation in Business & How They Impacted Day to Day Tasks

6 years ago

When I think of innovation, I don’t think of innovation in the way most people do. I think of innovation…

Katy G TV – Episode 9 (Adaptability)

6 years ago

 How adaptable are you personally and professionally? One of my favorite words is “nimble”. Adaptable brands are nimble, adaptable…

Record Contracts: Maintaining Creative Control in the Music Industry

6 years ago

When I was a securities lawyer I remember how hard it was to stay in control of my practice and…

Employee Competency: Evaluate Your Staff for Strengths With a Measurable Growth Plan

6 years ago

When I was a kid and wanted to learn how to play the clarinet, I came up with a crude…

The Road to Success: How To Overcome Your Professional Rut and Get Promoted

6 years ago

Trends in society signal to me problems we are developing. As a researcher, I take these trends very seriously. Why?…

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